Category Archives: Uncategorized

Businesses looking to design a new website this is a must!

Our responsive web designs work effectively across all Pc and mobile devices.

One Website, Many Devices

Kelsey Media Productions is now offering – Responsive Websites! What is a Responsive Website? In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

Conclusion

Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

The benefits are obvious: You build a website once and it works seamlessly across thousands of different screens. Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer finding businesses, restaurants and reading their news on the mobile web rather than in apps — I think it’s inevitable that responsive design is taking off. For business owners, it offers the simplest way to reach customers across multiple devices. For users, it ensures a great experience on every screen. For quality results, contact us or call 781.365.4800 for your free consultation or check out some of our responsive web site projects at Kelsey Media Productions.

New Restaurant Website and Marketing Services

INTRODUCING OUR MOST RECENT RESTAURANT WEBSITE!

Kelsey Media Productions produced custom web designs, photography, mobile sites with social networking for Boston Chowda Co. along with other restaurants from their Kitchens of
the Bay State Restaurant Group.

Checkout some of our mobile restaurant websites and services we can offer, One-time charge with NO monthly fees!

 

More people are accessing the internet using their mobile device. Restaurants without a mobile presence are missing out on a massive opportunity to drive new customers into their stores.

Mobile Website Discount Prices Start at $499!

We can take your existing web design and format it for mobile – or create a new custom design.

Kelsey Media Productions specializes in Creative Marketing, Video Production, Web Animation, Digital Media, Marketing Events, Website Spokesperson, FB Apps., Photography, SEO, Social Networking, Web Design/eCommerce for Mobile and PC.

Strum app turns a status update into music video

USA TODAY11:20a.m. EST December 13, 2012

Smule’s new Strum app turns status updates into music videos.

That’s what the folks at Smule, which makes popular music-oriented apps, have done this week with Strum.The free app for Apple iOS devices lets you shoot a 15-second status update and use their tools to vocalize your musings with a backing track, and add Instagram-like photo filters to pretty up the image.

The app “turns your life into a music video,” says Prerna Gupta, the general manager of Smule, which is best known for its Magic Piano app, with over 20 million installs.

“A really fun app. that friends and family can enjoy”
Stephen Cataldo

Smule has virtual instrument apps for flute, trombone and violin as well. It also used auto-tune technology on the Songify app, which was developed by Gupta’s then-Atlanta-based Khush before it was acquired by Smule in 2011.

Gupta and the Khush staff moved to California. Strum is the first collaboration between the two teams, she says.

Smule has reaped nearly 80 million downloads since first formed by Stanford University professor Ge Wang in 2007 as a side project, and now has 60 staffers.

Strum is the company’s first video app, and has 22 visual filters to enhance the image.

While the app is free, the company plans to make money by selling add-on filters.

Status updates have a limit of 15 seconds, and can be produced within the app.

Cost Effective HD Video Templates To Help Promote Your Business.

 VIEW OUR ANIMATED VIDEO TEMPLATES

Kelsey Media Productions is offering custom HD Video Templates designed
to help build awareness to your business, products and services.

These high quality Animated HD Video Templates will help build awareness to your business, products and services. The custom template samples can all utilize Video Footage, Content, Photo Stills, your selected Music and company logo. Videos can be viewed on your Website, YouTube, Vimeo, Facebook, a Presentation or added to a television spot. 

It’s easy – to get started in producing your Animated HD Video….. you pick a template and send us the media/content you want to use. We then edit your production. When that has been completed we will provide you with a finished production file rendered for your needs. In addition to being a cost effective marketing tool these templates are visually stunning and professional. 

KMP recommends our custom templates to clients because it’s probably the fastest, easiest way to add professional, customizable motion graphics to a project. 
VIEW OUR ANIMATED HD VIDEO TEMPLATES


– CLICK HERE TO VIEW OUR ANIMATED HD VIDEO TEMPLATES –

call us now…. 781.365.4800

Kelsey Media Productions | USA

 

BRING YOUR WEBSITE TO BILLIONS OF MOBILE USERS

“It is important to make sure your website can be accessed by customers using mobile devices.”

More people are accessing the internet with mobile devices than computers. The holidays are already predicting more smart phones will be sold than ever! Kelsey Media Productions has produced several websites for businesses… We will create a website designed to render on all the popular hand held mobile devices. Your project will be handled by a team who knows their way up, down, and around the entire process of designing, developing and deploying mobile websites.

Unlike most companies offering this service, we will take your existing web design and format it for mobile use. There is no additional costs required. Your mobile website can be placed within a folder on your server. We will install a redirect code within your main website home page that will detect when a mobile user is visiting. The redirect will automatically direct the mobile user to your new mobile website.

Mobile and PC users can have different reasons for visiting the same site. Mobile users are more likely to want information to help them at that location or time, such as finding directions or finding out what services are offered.

If you already have a website…. without using the proper coding and design your existing website navigation may be frustrating or your page layout along with content may be impossible to read. Flash buttons along with animation will not work properly with most mobile phones. Because of this, you may risk losing ground to your competition, failing to connect with users and missing out on opportunities to extend and strengthen your services.

Our experience and expertise will make your mobile device website a winner. For more information and work samples visit http://www.kelseypro.com

Time to go mobile –

Which HD video Web service is the best?

by Josh Lowensohn

Around this time last year we put together a comparison of various video sites to determine which ones had the best overall quality and user experience. Since then, high-definition-capable digital cameras and camcorders have taken off, and several major video hosts have rolled out official support for wide-screen, super high-quality Flash video in response. So we think the time has come to take another look at what these sites are offering now and crown a new leader in the realm of HD video.

The six sites we’re putting head to head are: YouTubeVimeoFacebookDailyMotionSmugMug andBlip.tv.

What’s being tested

Quality. For our tests, we looked at detail on two levels–both still and in motion. For the still, we used a shot of our corner Italian restaurant. From our test footage you should be able to read everything on the front awning.

For the motion element, there were plenty of cars and pedestrians outside our offices that would have made good test subjects. In this case, we went with a bicycle since it falls somewhere in between the two.

In last year’s tests, we were able to do a neat mouseover trick to show you each site’s original quality from the same part of a clip. We’ve done that again this time, but since the videos are too wide for this page, we’re only doing it with a portion of the clip. While the player size on each service was different, we viewed each video at the maximum full-screen resolution (1280 pixels wide), in order to preserve the original quality.

Value. Some of these services aren’t free. So what we wanted to find out is: for those that cost money, is the charge worth it?

What’s NOT being tested

Unlike the last time we did this, we’re not taking upload times into account, since everyone’s connection is a little different. Likewise, we’re not quantifying processing times, since the clip you’re uploading at 4 a.m. on a Tuesday night will probably get processed faster than the same clip at 9 a.m. on a Monday morning. We have, however, noted the respective size limits at each site, which can be incredibly important. HD video files are big, even if you’re talking about a relatively short clip.

All the services we used processed our videos within about 10 minutes. The one exception was Vimeo, which took nearly three hours from the time it finished uploading to show up live on the site. This could have just been a bad time to upload, and keep in mind that paying users of Vimeo’s Plus service get their videos sent to the front of the queue.

About the test footage

Click to play the sample video

To get a decent test shot, we went with a consumer-friendly, pocket-sized capture device. In this case it’s the recently releasedFlip Mino HD (CNET review). It captures really good-looking video in 1280×720 resolution at 30 frames per second. It doesn’t shoot in 1900×1080, also known as “full HD,” but we’re assuming that most folks are going to be using devices that shoot 720p anyway.

The footage is just a hair over three minutes long, which is about the standard for Web video, and has not been changed from its original camera formatting. It encompasses fast motion (the cars whizzing by), fine detail (local restaurant signage), and plenty of ambient sound.

Blip.tv

Blip is a newcomer to this year’s contest. Blip takes nearly anything you can throw at it, including HD videos. What makes Blip particularly neat is that it can play your content almost immediately, since it supports playback of the native file. You can also tweak the player to automatically play your video in a certain format. For instance, the H.264 clip I uploaded could be played back in a Flash player, or in a QuickTime player.

As for the results, Blip remained fairly sharp but a little washed out from the compression. Colors that popped in YouTube and SmugMug were just a little less vibrant. Some of the text from the awning was also a little choppier. This became much more apparent in the motion test, where Blip fared the worst of any of the services tested.

DailyMotion

DailyMotion was also not included in the original comparison. It launched its high-quality video service back in February of last year, the same month we did the first round of testing. As a user, you cannot actually upload anything that’s HD or above 150MB in size before becoming a “MotionMaker,” which is just a fancy way of saying you’re promising to not upload a bunch of copyrighted material. It’s an extra step on top of user registration, and your video must then undergo a quick review by DailyMotion staff before going live.

Most are unlikely to want this many hoops to jump through, but once you’re a part of the program, uploading your videos is a cinch and the quality is great. Our only quibble is that it’s the one service that sticks pre-roll ads in front of your videos. For some this might not be a big issue, but if you can get similar results elsewhere without them (and without the extra registration step) it’s kind of a turn-off.

Facebook

Facebook rolled out HD video rather quietly in late 2008. It has some of the loosest requirements of any video service, letting videos go up to 20 minutes in length and up to 1GB in size. In comparison, YouTube only lets you have 10 minutes. HD video on Facebook is gorgeous when viewed in the service’s built-in player, but it does not scale well at all when viewed in full screen. Many details are lost in this transition, including the outdoor signage in our clip, which bordered on becoming unreadable. Likewise, the sharpness seen in SmugMug , Dailymotion and YouTube for the bike test was lost when viewed in Facebook.

The big, big plus side of Facebook is that you can tag people who are in the video if they’re Facebook users. This makes it a far more compelling place to upload something if you’re intending to share it with friends.

SmugMug

SmugMug is the only service on this list that wasn’t originally intended for video sharing. It’s also one of the best we used. SmugMug added its video hosting in response to more cameras, both point and shoot, as well as DSLR cameras like Nikon’s D90 and the Canon 5D Mark II shooting in HD. The one big thing that SmugMug does that the others don’t is support 1080p video–the kind that comes out of the 5D Mark II and future high-end DSLRs.

Video on SmugMug was some of the best of the bunch. It was crystal clear, loaded fast, and had one of the slickest players. Our only caveat was that it’s pricey. To upload and host HD video on SmugMug you have to pay $149 a year, which comes out to $12.50 a month. Of course if you’re a semi-serious photographer you’re not just paying for the video hosting. The service is, hands down, one of the best photo-hosting services around. It boasts an impressive slideshow tool and a built-in storefront that lets you price and sell each shot. If you’re just thinking about shooting video however, Vimeo’s Plus service is less than half the cost.

Vimeo
Vimeo won last year’s competition (alongside Veoh) for standard definition. At that time it was already ready, willing, and able to host HD clips (though we only tested its standard-def features). Vimeo has tightened its belt a bit since last year, introducing a new premium “Plus” service that gives users unlimited uploads. At the same time, it limited how many HD videos you could upload to just one per week, as well as restricting how many HD views you can get when it’s embedded elsewhere.

Vimeo did a great job both on both tests. What sets it apart from the other services being compared is that it lets you turn scaling on and off. This lets you watch videos in their native size as long as you’re watching them in full-screen mode. That means if you’ve got a display that’s as big or bigger than 1280×720 pixels, you can view the original video in a 1:1 pixel ratio.

YouTube
YouTube was the runt of the litter last year, and one of the main reasons we put together the initial comparison. Its video was some of the grainiest around. But that has since been remedied with both a higher-quality stream and the capability to display HD clips in a buttery-smooth 16:9 player.

Our test footage in YouTube came out gorgeous. Motion was clear, the sound was excellent, and it started playing right away. YouTube scored the highest marks–right up there with SmugMug and Dailymotion, in both the motion and still tests. Not a bad comeback compared to last year.

Stat sheet

The victor: YouTube
This time around, we feel really comfortable giving YouTube the quality crown. Its HD encoding is really nice, and you can’t beat the price (free). One thing that really separates it from the others is that you can do so many things with your clip once it’s up there. You can replace the music, as well as add subtitles and annotations. Community members can also respond to it, adding in-line video replies.

Runners up: Vimeo and SmugMug
Only one of these services will really cost you money (SmugMug), but both give you really great-looking HD Web video. A nod must be given to Vimeo for blazing the trail here. It’s been doing HD video for a while now, and it is one of the most colorful and beautiful sites around. Likewise, SmugMug’s player and interface are top notch, although it’s not as social, and the $150 price tag might be a turn-off to casual users who don’t intend to use its photo-hosting features.

Update: It was inevitable that we’d leave someone out of this by accident. In this case one of the first to let us know was Motionbox, which launched its HD support in early 2008. While it’s too late to include it in the comparison, it’s worth giving a plug here.

Motionbox’s $30 a year service lets you upload files of any size and length. Founder Chris O’Brien also wanted to note that his team has been trying to get all versions of the AVCHD format (found on most hand-held camcorders) working. You can see a demo of how the video looks here.

Think we got it wrong? Sound off in the comments.

Hello world!

Welcome to our Blog… anything goes here!

About Us

Kelsey Media Productions – launched in 1991 we have been providing services to over hundreds of clients utilizing all formats of digital media and creative marketing. Stephen Cataldo founder and president of Kelsey Media Productions is a marketing communications specialist with deep experience in healthcare, food service, biotechnology and high tech industries. I have worked with senior-level executives at a wide range of companies, from start-ups to large corporations. I have designed and produced high quality multi-media products that addresses business issues wider than just marketing and communications.

Stephen’s background experience includes marketing, digital media, website design/development along with video and music soundtrack production. Working several years designing multimedia for corporations, retailers, government agencies, entertainment and nonprofit organizations. Stephen has worked with over a hundred clients to create graphics, design websites, animation, presentations, video, and print media, and has earned a strong reputation for his expertise, insights and effectiveness.