Category Archives: Marketing

Holiday Fun…. introducing our new Website!


Creative Marketing & Digital Media Services… our new site reflects the design work and components we have been including for our clients websites. Kelsey Media Productions modern web designs utilize in html5 technology which works seamlessly across thousands of different screens including tablets, iPad and smart phones. 

We can include social media plugin feeds, embedded from Twitter or Facebook (with scrolling) along with a Flickr Photo Gallery. This allows for instant updates when posting from social networking apps. No need to constantly update your website when using these social media plugin feeds! The plugin feeds are convenient for posting on-the-go activity, anouncements, events, special offers and uploading photos. We also offer a wide variety of photo galleries along with a video gallery player slide show that can play video from a server, YouTube and Vimeo.

KELSEY MEDIA PRODUCTIONS WEBSITES ARE A ONE-TIME COST WITH NO MONTHLY FEES!

If you are also interested in a Promotional or Holiday HD Video for your business – contact us. 
Happy Holidays & don’t forget to visit our new website! http://www.kelseypro.com

Why & How You Should Integrate Online & Offline Marketing

Use online marketing to improve the effectiveness of offline ads. by Peter Roseler 

It’s important for business owners and marketers to avoid the trap of binary thinking. Often, advice to business owners is given in black and white terms. For example, some study will show that email marketing is better than direct mail marketing or a business guru will write about why business owners should only use internet marketing. However, reality is rarely so simple. The truth is, most businesses will need a combination of multiple marketing strategies and tactics to maximize the potential of their advertising and marketing. This article will show why and how business owners should integrate their online and offline marketing campaigns.

Internet Marketing and Television
Though television advertising and marketing were unrivaled ways to reach consumers for decades, the growth of internet video demands a change in tactics from marketers. A business owner that only uses TV ads to reach their target audience may be surprised to learn that many members of their target audience watch far less TV than they think.

According to some estimates, 84 percent of internet users worldwide watch videos online. More than half of millennials watch TV shows on a tablet, desktop computer, or smartphone. Recently, comScore reported that nearly half of households with three or more people subscribe to Netflix. The report also found that 17 percent of millennials watch no original TV series on traditional TV sets. And that Americans aged 18-34 are 77 percent more likely than average to live in households that have never had pay TV.

These statistics show marketers can’t depend on TV ads to be catch all advertising channel it was in the past. In fact, no form of advertising medium is anymore. In order to reach modern audiences, need to integrate internet marketing tactics to reach more of their target audience. For example, millennials watch more YouTube than any network or cable channel. So using banner or video ads on YouTube is an effective way to reach people who don’t watch as much TV programming as others. Similarly, advertising on social media can help business owners reach targeted audiences with their marketing message.

Internet Marketing and Radio
Though it’s one of the oldest forms of mass media still in use, radio remains a useful and profitable tool for marketers. According to a recent study from Nielsen, 59 percent of US music listeners listen to traditional or online radio. Even in the digital age, there are advantages radio gives that are difficult to duplicate digitally. For example, radio remains the best way to reach consumers as they commute. Which makes radio marketing a great way to reach local consumers with relevant ads. This has been borne out by recent data. In a different study, Nielsen reported that radio ads drive 5.8 percent of US retail sales. Keep in mind that more ad dollars are spent on TV, internet, and print ads than on radio ads, so 5.8 percent represents a pretty good return on investment. Put another way, each dollar of radio ad spend generates an average sales return of $6.

Internet radio exists, but it’s not as widely used as traditional radio. Even among millennials, traditional radio is extremely popular. According to one report, 70 percent of Americans ages 18-34 listen to network radio each week. Additionally, about 71 percent of them have annual household incomes over $75,000. Internet radio apps are used a lot, but they aren’t pulling these kinds of number yet. This gap will likely shrink with time and it illustrates why marketers need to integrate their campaigns.

Running ads entirely on radio will give marketers a good portion of the local commuter audience, but a growing number of people will get their morning music and news from an app. Using banner ads that are available on generic apps or the specific audio and visual apps possible on internet radio apps helps to ensure that marketers reach a larger percentage of their target audience. .

Internet Marketing and Print Media
Newspaper and magazines have suffered a lot due to rise of internet technology. While some commentators are quick to declare print media dead and that our grandkids will consider a physical newspaper as strange as a scroll of papyrus, the truth is that there remains a value to print media that digital sources can’t completely replace. According to Harris Interactive, 69 percent of US adults trust their local newspapers. This trust in the medium can translate into action. According to Nielsen, 54 percent of consumers are more likely to buy a new product when learning about it from a newspaper or magazine ad. Even national businesses recognize the usefulness of print media for local advertising. About 43 percent of national businesses use newspapers for local promotions.

Integrating internet marketing with print media is relatively simple. This can be as simple as including websites and email addresses in print ads or including print coupons for specials that are available online. Just because people use the internet doesn’t mean they don’t use of the sources for infromation A study from Shop.org also found that 63 percent of US internet users have used a coupon from a newspaper or magazine. It also helps to include traditional media sources when distributing press releases, instead of solely relying on online distribution. Though it’s easy to get a press released published somewhere online, if the intended audience is local, it’s beneficial to get the news, product, or event covered by the local news media as well. As the Nielsen study showed, people would be more receptive of the information, which can help when introducing a new product line or brand.

The growth of various forms of media have created an environment where there is no longer a catchall form of marketing that will reach every audience, not even the internet. In order for business owners to get the maximum reach and effectiveness of their marketing tactics, they will need to use an integrated campaign. Merging online and offline marketing strategies in the ways mentioned above, is a good way for businesses to increase revenue.

Target Facebook Users Near Your Business with Local Awareness Ads

A great article that will help local businesses!   by Peter Roesler

For a long time, ads on Facebook were less effective the more local a business was. It’s easier to target to an audience of all young women in America than it is to market all the young woman who live near a boutique that’s advertising on Facebook. At least, it was hard. Facebook recently introduced Local Awareness Ads specifically made to help small local business owners connect with Facebook users near their location.

“With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood,” the company wrote in a blog post announcing the new feature. “Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach.”

Since Facebook had very good targeting options in the past, it’s worthwhile to explain what is different. Before, a brick and mortar store could only target to a city or ZIP code. It was possible to capture a large part of the potential audience for a business this way, it would also include a lot of unnecessary areas and serve ads to people who probably couldn’t act on them. With Local Awareness Ads, business who have their physical location listed on Facebook can run ads that are targeted a certain radius from that spot.

This can be a valuable tool when combined with Facebook’s resources for advertising to mobile device users on the Facebook App as well as on games and mobile sites in the ever-growing Facebook Ad network. For stores that rely on foot traffic, Local Awareness Ads can be used to steer customers their way as soon as they get in range.

Besides the usual ads for specials, discounts, and the like, Local Awareness Ads can also be used with “Get Directions” call-to-action button. Facebook noted that in conversations with local business owners and advertisers, clicks for directions where more valuable than traditional metrics such as Likes and Shares.

In the blog post, Facebook tried to assuage fears that the new ad format would be intrusive. The Local Awareness Ads won’t be able to target specific people just people in specific areas. And users can still opt out of sharing their device’s location with Facebook.

“Local awareness ads were built with privacy in mind. Advertisers select locations, not specific individuals, for local awareness ads,” the post stated. “Facebook does not tell advertisers which specific people are in any audience and, as with our other advertising products, all audiences must meet a minimum required size.”

Most consumer advocates would consider these points as mere semantic arguments. But with most eyes focused on the reintroduction of Atlas, slightly better geo-tracking isn’t raising many activist eyebrows. But local business owners and marketers should pay attention. Local awareness ads may be the solution for their local internet advertising needs.

If you don’t have a Local Awareness Ad option in your ad creation tool, keep an eye out for it, it’ll be there soon. Facebook says the feature will roll out across the US over the next few months. Every business owner in America should probably have it by November (they wouldn’t want to miss out on all that Black Friday ad revenue). The rest of the world may have to wait a little, but it should be released globally within the next few months.

The Awesome Power of Mobile Devices for Local Marketing!

by Peter Roesler

Understanding consumer behavior is an important part of marketing. The way business owner see and expect from consumer behavior is shown by their actions. These beliefs about consumer behavior are normally based hearsay and intuition, since small business owners usually lack the resources need for large-scale consumer expectations survey. A new study from the Local Search Association does a lot of the heavy lifting by showing how consumers use their mobile devices.  This article will review some of the major takeaways from this study and how marketers can use them.

The information comes from a collaboration between Burke, Inc. and the Local Search Association based on 2013 statistics from their annual “Local Media Tracking Study,” The study analyzed the reach of various local media sources across computer/laptop, mobile phone/smartphone and netbook/tablet.

The study is based on interviews with 8,000 U.S. adults conducted online and by phone. The Local Search Association recently released infographics that highlight data that shows more consumers turn to mobile devices when seeking, discovering or considering local business information.

The main takeaway for marketers from this information is that mobile marketing is becoming the prefered channel for many consumers who would once have used desktops and laptops to learn about and engage with companies. This means that mobile marketing isn’t bringing in entirely new customers by reaching people who were previously unreachable. The growth in mobile device usage correlates with a decline in desktop and laptop usage.

To illustrate, the percentage of people using computers and laptops for searching for local products and services dropped from 80 percent to 73 percent between 2012 and 2013. On the other hand,le mobile device usage increased from 25 percent to 34 percent and netbook/tablet usage rose from 6 percent to 11 percent.

It also important to note that desktops are still the most preferred source for looking up information. However, the clear trend is that desktop computing is becoming less important as mobile marketing grows. Also, searches through mobile devices are more likely to lead to a sale. Searches from mobile devices were more than 20 percent more likely to result in a local purchase. According to the research, 78 percent of mobile phone searches led to a local purchase, compared to 61 percent for desktops and laptops.

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One of the reasons mobile marketing is becoming so important relates to the technology involved. While there are certainly new technology for TV and radio advertising, mobile devices offer the greatest advantage to marketers.

“As customer touchpoints expand, retailers continue to investigate other ways to diversify their marketing spend, including budgeting for increased spend for text advertisements, display ads, social, and attribution models,” said Shop.org Executive Director Vicki Cantrell.

Cantrell’s comments fit in with another takeaway from the Local Search Association study. The study found that why search was easily the most popular reason people were drawn to a retailer, there were a lot of marketing options that each brought in a significant amount of business to a company. Mobile marketing can easily be integrated with these other tactics so business owners can offer coupons, use email marketing, promote content on social media and more.

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This research shows why mobile marketing is so important to small and local business. When looking at long-term trends, it’s clear that mobile devices will become more important than desktops and laptops in the future. Also, the best way to reach a large number of consumers is to a use a diversified marketing strategy. Mobile marketing can help with this because these devices can be used as platforms for email, social and content marketing.

Creating online awareness with video slide shows and HD Templates!

Video is still the most popular media that is viewed on the internet. Giving that everyone is turning to online video…. a good video is the most effective way to educate the user about your product or help promote your business. This video slide show produced by Kelsey Media Productions features a variety of Valentine’s Day Cupcakes from Nancy The Cupcake Lady located in Bellmore, New York.

We recommend our custom templates to clients because it’s fast and easy to add professional, customizable motion graphics to a project. These high quality Animated HD Video Templates can help build awareness to your business, products and services. The custom template samples from our website can be included in your production. Our HD Templates can utilize Video Footage, Content, Photo Stills, your selected Music and company logo. Your completed video production can be viewed on your Website, Blog, YouTube, Vimeo, Facebook used within a Presentation or added to a television spot. In addition to being a great marketing tool these animated templates are visually stunning and professional.

Are you looking to add some excitement to your products, services or business – then give us a call at 781.365.4800 or visit Kelsey Media Productions!

Businesses looking to design a new website this is a must!

Our responsive web designs work effectively across all Pc and mobile devices.

One Website, Many Devices

Kelsey Media Productions is now offering – Responsive Websites! What is a Responsive Website? In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

Conclusion

Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

The benefits are obvious: You build a website once and it works seamlessly across thousands of different screens. Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer finding businesses, restaurants and reading their news on the mobile web rather than in apps — I think it’s inevitable that responsive design is taking off. For business owners, it offers the simplest way to reach customers across multiple devices. For users, it ensures a great experience on every screen. For quality results, contact us or call 781.365.4800 for your free consultation or check out some of our responsive web site projects at Kelsey Media Productions.

5 Instagram Marketing Tips for Startups and Brands

instagram

Instagram has become one of the most popular social media networks in the world within a very short time. Every day millions of users upload and share content directly associated with brands, start ups and organizations, presenting huge opportunities for you to inspire and influence current and potential customers.

 

1. HASHTAGS

Hashtags are the best way to find people who are talking about your brand or startup, follow the conversations people are having. From there you can develop unique ways of engaging them.

Create their own unique hashtags when they post images of their products and encourage customers to use the same hashtags to share images.

Hashtags can help business by making it easy for people to find images related to the brand, improve the reach or engagement, and in making their Instagram content engaging on its own.

2. CREATE A STORY THROUGH IMAGES

The best way to get your customers to remember your brand is to create a deep impact on their minds. Through Instagram businesses can post images of existing products/services, share pictures taken during events, product launches and behind the scenes. This would give customers a glimpse into the inside world of the brand and intrigue a higher interest in them for the brand.

Businesses should also encourage customers to share the images that showcase the brand’s products through specific Hashtags. One of the brands that has received great success with this is Starbucks.

3. INVOLVE THE WHOLE TEAM

Employees are considered most important asset for a business, and when it comes to social media the best way to create a legitimate activity is to encourage your employees to be part of it. They should be encouraged to follow your brand, like the images, post the images and to comment on them. They must incorporate this into their routine. The constant involvement of employees will give customers entry into behind the scenes and create a community for everyone to share their ideas and images.

Employees must be encouraged to take photos with their iPhone, android and tablets. This will make photo sharing very easy for them.

4. TIMING IS EVERYTHING

Select the best times for posting and sharing. Simply Measured did an amazing study on Instagram engagement showing which times have the greatest correlation to comments on photos. The results of the study are as follows:

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5. MAKE AND SHARE VIDEOS

Instagram was acquired by Facebook in 2012 and in June 2013 the company announced their new video feature which would allow users to share 15 sec long videos. Instagram has more than 130M active users and in the first day Instagram Video was announced, more than 5M videos were shared. With such large number of users, Instagram has made it very easy for companies to share videos. This video feature enables businesses to share intro videos of their employees, fun facts about their brand, how-to videos, address customer’s questions, FAQs and create cool contests to engage customers and drive interaction.

Welcome Our New Affiliation!

Take a look at BostonMobileWebsite.com affiliated with Kelsey Media Productions creative marketing group. Marketing strategies and digital media services for small and large businesses – call 781.365.4800 for a free consultation.

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5 Social Media Content Tips For Startups

by David Murdico In the land of social media, content is king. Respect the king and he will reward your loyalty. Creating and sharing content, along with active engagement, is the key to marketing via social media, but whether your startup is heavily funded or operating on a shoestring, your budgets are carefully scrutinized and there is a strong need for results. Therefore an emphasis must be put on creating and sharing the right content so your startup doesn’t burn through valuable resources in the process.

The biggest myth about social media is that once you create a page or account it will automatically boost your company’s visibility and popularity. This is extremely false! Social media is practically useless if you don’t regularly manage your accounts and provide content that is relevant,  engaging and sharable.

1. Post relatable content

Startups often face the question, “What should we post?” when managing their brands’ social media accounts. This is where providing relatable content comes into play. A social media page should not solely be used for spamming marketing and ad content to followers; marketers should also regularly post indirectly-related content to keep followers interested and hit a wider swath of people.

Relatable content can also include posts about events, pop culture trends or the holidays, particularly in ways that mesh with your brand, such as holiday sales. In other words, when thinking about what to post, approach it in a very personal manner so that you post content that your followers will easily relate to and be interested in. Also, don’t  forget to actively engage the people who are responding to and sharing your content!

2. Post pictures

Pictures are an easy way to draw attention to your social media posts. Let’s take Facebook for example. Posts that come up in the newsfeed with a picture are a million times more likely to draw attention than a simple text status. Try to pick an image that is related to your post and will also stand out when appearing in the newsfeed. Every post should come with a picture or should at least provide a link with a relevant thumbnail.

3. Post videos

Like pictures, video is another great tactic to draw attention and engage your followers through your social media page. Websites such as YouTube and Vimeo have developed ways for their videos to be embedded almost anywhere on the internet, including social media sites! Take advantage of this versatile feature and share your videos and/or other relatable videos across all of your social media platforms engage your fan base.

4. Do giveaways

Followers needed a reason to begin following your social media page and they also need reasons to stay engaged. Giveaways are a great strategy to keep your followers happy while at the same time promoting your products. Create social media giveaways that require followers to share your content with friends before they can enter for a chance to win one your products, services or prizes. Not only does your page gain more followers, but your products and services are also broadcasted to a widening audience.

5. Focus on Aesthetics

Once again, marketing always comes down to drawing attention through visually pleasing and eye-grabbing content. The look and feel of your social media page should be taken just as seriously as the design of your main website. An aesthetically polished social media page can go a long way in making your brand appear more professional and will separate you from your competitors. Social media sites all offer different ways of designing your page (some more than others) and putting on the finishing touches. Facebook’s “Cover Photo” is a recently developed concept that allows for companies to upload a photo banner to the top of brand page to be used creatively for marketing, branding, etc. Remember the most important part of aesthetics is being creative; do this and you will surely have success!

New Restaurant Website and Marketing Services

INTRODUCING OUR MOST RECENT RESTAURANT WEBSITE!

Kelsey Media Productions produced custom web designs, photography, mobile sites with social networking for Boston Chowda Co. along with other restaurants from their Kitchens of
the Bay State Restaurant Group.

Checkout some of our mobile restaurant websites and services we can offer, One-time charge with NO monthly fees!

 

More people are accessing the internet using their mobile device. Restaurants without a mobile presence are missing out on a massive opportunity to drive new customers into their stores.

Mobile Website Discount Prices Start at $499!

We can take your existing web design and format it for mobile – or create a new custom design.

Kelsey Media Productions specializes in Creative Marketing, Video Production, Web Animation, Digital Media, Marketing Events, Website Spokesperson, FB Apps., Photography, SEO, Social Networking, Web Design/eCommerce for Mobile and PC.