Category Archives: Marketing

The Awesome Power of Mobile Devices for Local Marketing!

by Peter Roesler

Understanding consumer behavior is an important part of marketing. The way business owner see and expect from consumer behavior is shown by their actions. These beliefs about consumer behavior are normally based hearsay and intuition, since small business owners usually lack the resources need for large-scale consumer expectations survey. A new study from the Local Search Association does a lot of the heavy lifting by showing how consumers use their mobile devices.  This article will review some of the major takeaways from this study and how marketers can use them.

The information comes from a collaboration between Burke, Inc. and the Local Search Association based on 2013 statistics from their annual “Local Media Tracking Study,” The study analyzed the reach of various local media sources across computer/laptop, mobile phone/smartphone and netbook/tablet.

The study is based on interviews with 8,000 U.S. adults conducted online and by phone. The Local Search Association recently released infographics that highlight data that shows more consumers turn to mobile devices when seeking, discovering or considering local business information.

The main takeaway for marketers from this information is that mobile marketing is becoming the prefered channel for many consumers who would once have used desktops and laptops to learn about and engage with companies. This means that mobile marketing isn’t bringing in entirely new customers by reaching people who were previously unreachable. The growth in mobile device usage correlates with a decline in desktop and laptop usage.

To illustrate, the percentage of people using computers and laptops for searching for local products and services dropped from 80 percent to 73 percent between 2012 and 2013. On the other hand,le mobile device usage increased from 25 percent to 34 percent and netbook/tablet usage rose from 6 percent to 11 percent.

It also important to note that desktops are still the most preferred source for looking up information. However, the clear trend is that desktop computing is becoming less important as mobile marketing grows. Also, searches through mobile devices are more likely to lead to a sale. Searches from mobile devices were more than 20 percent more likely to result in a local purchase. According to the research, 78 percent of mobile phone searches led to a local purchase, compared to 61 percent for desktops and laptops.

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One of the reasons mobile marketing is becoming so important relates to the technology involved. While there are certainly new technology for TV and radio advertising, mobile devices offer the greatest advantage to marketers.

“As customer touchpoints expand, retailers continue to investigate other ways to diversify their marketing spend, including budgeting for increased spend for text advertisements, display ads, social, and attribution models,” said Shop.org Executive Director Vicki Cantrell.

Cantrell’s comments fit in with another takeaway from the Local Search Association study. The study found that why search was easily the most popular reason people were drawn to a retailer, there were a lot of marketing options that each brought in a significant amount of business to a company. Mobile marketing can easily be integrated with these other tactics so business owners can offer coupons, use email marketing, promote content on social media and more.

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This research shows why mobile marketing is so important to small and local business. When looking at long-term trends, it’s clear that mobile devices will become more important than desktops and laptops in the future. Also, the best way to reach a large number of consumers is to a use a diversified marketing strategy. Mobile marketing can help with this because these devices can be used as platforms for email, social and content marketing.

Creating online awareness with video slide shows and HD Templates!

Video is still the most popular media that is viewed on the internet. Giving that everyone is turning to online video…. a good video is the most effective way to educate the user about your product or help promote your business. This video slide show produced by Kelsey Media Productions features a variety of Valentine’s Day Cupcakes from Nancy The Cupcake Lady located in Bellmore, New York.

We recommend our custom templates to clients because it’s fast and easy to add professional, customizable motion graphics to a project. These high quality Animated HD Video Templates can help build awareness to your business, products and services. The custom template samples from our website can be included in your production. Our HD Templates can utilize Video Footage, Content, Photo Stills, your selected Music and company logo. Your completed video production can be viewed on your Website, Blog, YouTube, Vimeo, Facebook used within a Presentation or added to a television spot. In addition to being a great marketing tool these animated templates are visually stunning and professional.

Are you looking to add some excitement to your products, services or business – then give us a call at 781.365.4800 or visit Kelsey Media Productions!

Businesses looking to design a new website this is a must!

Our responsive web designs work effectively across all Pc and mobile devices.

One Website, Many Devices

Kelsey Media Productions is now offering – Responsive Websites! What is a Responsive Website? In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

Conclusion

Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

The benefits are obvious: You build a website once and it works seamlessly across thousands of different screens. Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer finding businesses, restaurants and reading their news on the mobile web rather than in apps — I think it’s inevitable that responsive design is taking off. For business owners, it offers the simplest way to reach customers across multiple devices. For users, it ensures a great experience on every screen. For quality results, contact us or call 781.365.4800 for your free consultation or check out some of our responsive web site projects at Kelsey Media Productions.

5 Instagram Marketing Tips for Startups and Brands

instagram

Instagram has become one of the most popular social media networks in the world within a very short time. Every day millions of users upload and share content directly associated with brands, start ups and organizations, presenting huge opportunities for you to inspire and influence current and potential customers.

 

1. HASHTAGS

Hashtags are the best way to find people who are talking about your brand or startup, follow the conversations people are having. From there you can develop unique ways of engaging them.

Create their own unique hashtags when they post images of their products and encourage customers to use the same hashtags to share images.

Hashtags can help business by making it easy for people to find images related to the brand, improve the reach or engagement, and in making their Instagram content engaging on its own.

2. CREATE A STORY THROUGH IMAGES

The best way to get your customers to remember your brand is to create a deep impact on their minds. Through Instagram businesses can post images of existing products/services, share pictures taken during events, product launches and behind the scenes. This would give customers a glimpse into the inside world of the brand and intrigue a higher interest in them for the brand.

Businesses should also encourage customers to share the images that showcase the brand’s products through specific Hashtags. One of the brands that has received great success with this is Starbucks.

3. INVOLVE THE WHOLE TEAM

Employees are considered most important asset for a business, and when it comes to social media the best way to create a legitimate activity is to encourage your employees to be part of it. They should be encouraged to follow your brand, like the images, post the images and to comment on them. They must incorporate this into their routine. The constant involvement of employees will give customers entry into behind the scenes and create a community for everyone to share their ideas and images.

Employees must be encouraged to take photos with their iPhone, android and tablets. This will make photo sharing very easy for them.

4. TIMING IS EVERYTHING

Select the best times for posting and sharing. Simply Measured did an amazing study on Instagram engagement showing which times have the greatest correlation to comments on photos. The results of the study are as follows:

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5. MAKE AND SHARE VIDEOS

Instagram was acquired by Facebook in 2012 and in June 2013 the company announced their new video feature which would allow users to share 15 sec long videos. Instagram has more than 130M active users and in the first day Instagram Video was announced, more than 5M videos were shared. With such large number of users, Instagram has made it very easy for companies to share videos. This video feature enables businesses to share intro videos of their employees, fun facts about their brand, how-to videos, address customer’s questions, FAQs and create cool contests to engage customers and drive interaction.

Welcome Our New Affiliation!

Take a look at BostonMobileWebsite.com affiliated with Kelsey Media Productions creative marketing group. Marketing strategies and digital media services for small and large businesses – call 781.365.4800 for a free consultation.

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5 Social Media Content Tips For Startups

by David Murdico In the land of social media, content is king. Respect the king and he will reward your loyalty. Creating and sharing content, along with active engagement, is the key to marketing via social media, but whether your startup is heavily funded or operating on a shoestring, your budgets are carefully scrutinized and there is a strong need for results. Therefore an emphasis must be put on creating and sharing the right content so your startup doesn’t burn through valuable resources in the process.

The biggest myth about social media is that once you create a page or account it will automatically boost your company’s visibility and popularity. This is extremely false! Social media is practically useless if you don’t regularly manage your accounts and provide content that is relevant,  engaging and sharable.

1. Post relatable content

Startups often face the question, “What should we post?” when managing their brands’ social media accounts. This is where providing relatable content comes into play. A social media page should not solely be used for spamming marketing and ad content to followers; marketers should also regularly post indirectly-related content to keep followers interested and hit a wider swath of people.

Relatable content can also include posts about events, pop culture trends or the holidays, particularly in ways that mesh with your brand, such as holiday sales. In other words, when thinking about what to post, approach it in a very personal manner so that you post content that your followers will easily relate to and be interested in. Also, don’t  forget to actively engage the people who are responding to and sharing your content!

2. Post pictures

Pictures are an easy way to draw attention to your social media posts. Let’s take Facebook for example. Posts that come up in the newsfeed with a picture are a million times more likely to draw attention than a simple text status. Try to pick an image that is related to your post and will also stand out when appearing in the newsfeed. Every post should come with a picture or should at least provide a link with a relevant thumbnail.

3. Post videos

Like pictures, video is another great tactic to draw attention and engage your followers through your social media page. Websites such as YouTube and Vimeo have developed ways for their videos to be embedded almost anywhere on the internet, including social media sites! Take advantage of this versatile feature and share your videos and/or other relatable videos across all of your social media platforms engage your fan base.

4. Do giveaways

Followers needed a reason to begin following your social media page and they also need reasons to stay engaged. Giveaways are a great strategy to keep your followers happy while at the same time promoting your products. Create social media giveaways that require followers to share your content with friends before they can enter for a chance to win one your products, services or prizes. Not only does your page gain more followers, but your products and services are also broadcasted to a widening audience.

5. Focus on Aesthetics

Once again, marketing always comes down to drawing attention through visually pleasing and eye-grabbing content. The look and feel of your social media page should be taken just as seriously as the design of your main website. An aesthetically polished social media page can go a long way in making your brand appear more professional and will separate you from your competitors. Social media sites all offer different ways of designing your page (some more than others) and putting on the finishing touches. Facebook’s “Cover Photo” is a recently developed concept that allows for companies to upload a photo banner to the top of brand page to be used creatively for marketing, branding, etc. Remember the most important part of aesthetics is being creative; do this and you will surely have success!

New Restaurant Website and Marketing Services

INTRODUCING OUR MOST RECENT RESTAURANT WEBSITE!

Kelsey Media Productions produced custom web designs, photography, mobile sites with social networking for Boston Chowda Co. along with other restaurants from their Kitchens of
the Bay State Restaurant Group.

Checkout some of our mobile restaurant websites and services we can offer, One-time charge with NO monthly fees!

 

More people are accessing the internet using their mobile device. Restaurants without a mobile presence are missing out on a massive opportunity to drive new customers into their stores.

Mobile Website Discount Prices Start at $499!

We can take your existing web design and format it for mobile – or create a new custom design.

Kelsey Media Productions specializes in Creative Marketing, Video Production, Web Animation, Digital Media, Marketing Events, Website Spokesperson, FB Apps., Photography, SEO, Social Networking, Web Design/eCommerce for Mobile and PC.

Cost Effective HD Video Templates To Help Promote Your Business.

 VIEW OUR ANIMATED VIDEO TEMPLATES

Kelsey Media Productions is offering custom HD Video Templates designed
to help build awareness to your business, products and services.

These high quality Animated HD Video Templates will help build awareness to your business, products and services. The custom template samples can all utilize Video Footage, Content, Photo Stills, your selected Music and company logo. Videos can be viewed on your Website, YouTube, Vimeo, Facebook, a Presentation or added to a television spot. 

It’s easy – to get started in producing your Animated HD Video….. you pick a template and send us the media/content you want to use. We then edit your production. When that has been completed we will provide you with a finished production file rendered for your needs. In addition to being a cost effective marketing tool these templates are visually stunning and professional. 

KMP recommends our custom templates to clients because it’s probably the fastest, easiest way to add professional, customizable motion graphics to a project. 
VIEW OUR ANIMATED HD VIDEO TEMPLATES


- CLICK HERE TO VIEW OUR ANIMATED HD VIDEO TEMPLATES -

call us now…. 781.365.4800

Kelsey Media Productions | USA

 

A Quick and Accurate way to get you into your clients Address Books and STAY THERE!

A QUICK AND ACCURATE WAY TO GET YOU INTO YOUR

CLIENTS’ ADDRESS BOOKS AND STAY THERE!

EMAIL SIGNATURE A download link embedded in your e-mail signature which takes users’ to your branded web/mobile page, allowing them to save and receive updates of your information to any desktop, web or mobile address book (BlackBerry, iPhone, Android, Outlook, SalesForce.com).


WEBSITE WIDGET A “download contact” icon applied to your existing profile web page that allows users’ to quickly and easily download the selected information to any desktop, web or mobile address book. Current “vCard” methods may only support Outlook and Mac address books, whereas we support 19 different address books!

QR CODE A Quick Response (QR) code for use on your business card (or any printed ad) which, when scanned with a mobile device, takes users to your branded mobile web page, allowing them to save your information directly to their mobile address book.

NOTIFICATIONS AND REPORTS Our service tracks how many people have viewed and downloaded your contact information, as well as notifying you by e-mail when someone has downloaded, followed or referred your contact information.


Kelsey Media Productions | Burlington, Massachusetts USA | www.kelseypro.com

 

Email Is Still Huge, And That’s Where People Want To Be Marketed To

By Chris Crum

Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has.

What has been more successful for you in your marketing efforts? Email or social media?

This week, ReadWriteWeb interviewed “father of email,” Ray Tomlinson, who implemented an email system in 1971 on the ARPANET (Advanced Research Projects Agency Network). The piece cites some stats from the Radicati Group, saying that 144.8 billion emails are sent per day, and the number projected to hit 192.2 billion in 2016. Another stat from the same source: there are currently 3.4 billion email accounts worldwide, and somewhere around 75% of them are actually individual people.

That works out to be over 2.5 billion accounts of individual users. Facebook recently announced that it had hit the 955 million active user milestone, with just 552 million of them accessing it daily.

In the interview, Tomlinson is quoted as saying, “Email has the time difference – that is, you send it now, you read it later – you don’t have to have someone sitting there and ready to respond like you do with instant messaging to make it work and make it effective. You can use instant messaging that way, but if they’re not there, nothing happens, and you gotta remember that there may be a message coming back to you and go back to the IM client and look for the response.”

He also said he expects email to be around for “a good long time,” adding that “We may find that these other forms of communication may be merged with email.”

We are indeed still seeing the merge of other online communication channels with email. For example, earlier this summer, Facebook started listing Facebook email addresses as the default email address for users, as even the world’s largest social network recognizes email’s importance to the communication landscape. Google+ and Twitter have both recently made moves indicating that they are relying more on email for user engagement.

Email is even making its way to Google searches. Last month, Google introduced a new way for you to search your Gmail account right from the Google search box, perhaps enabling users to access old emails when they’re at their most relevant. It’s only in limited trial mode right now, but this could become an important Google feature sometime soon.

In this article, I talked about why this could make email marketing even better for conversions. The point I was trying to make is that it can make marketing messages available perhaps when they’re more relevant to the audience, when they’re actually searching for something that you’re selling. Basically, it adds some search marketing advantage to your email marketing efforts, though perhaps not in a way that’s as visible as straight paid search. But hey, it’s free.

ExactTarget’s Jeff Rohrs said in a piece about email’s 30th anniversary, “In fact, an overwhelming 77 percent of all consumers surveyed prefer to receive promotional messages from companies via email compared to five percent who prefer text messages and four percent who prefer Facebook. Email is also one of the most utilized apps on every smartphone — right up there with the phone, text messaging and the browser itself.”

Emphasis is mine, because those numbers are quite interesting, given how much we see about Facebook marketing these days.

According to a recent study from Experian, email volume rose 10% in the second quarter, compared to the second quarter of last year. This is only a continuation in a trend the firm says it has seen each quarter for the past three years. Open rates were similar to those in Q2 2011. While click rates declined from last year, the pace of that decline slowed. Revenue per email fro multi-channel retailers increased from $0.13 to $0.14.

According to that study, the average click rate rose for business products and services in Q2.