Category Archives: Video

Videos Get More Views!

The one format that is driving significantly higher shares on social media is video. This may be due to Facebook’s focus on video, the auto-playing of videos and similar factors but whatever the reason videos get more views.

If you are looking to increase your Facebook reach and shares, or at least to maintain your shares you need to be looking at video content. Top publishers are already increasing their Facebook video output. What is your Facebook video strategy? Looking for help then contact Kelsey Media Productions so that we can produce and market your next promotional video call 781-365-4800 or visit www.kelseypro.com

Facebook Adapts to 4K Video…. If you’re sick of your beautiful videos looking crummy on Facebook, there’s good news for you. After some super HD videos started popping up on the social network, Facebook now confirms to TechCrunch it’s testing 4K video uploads and viewing using the 2160p UHD-1 Ultra-High-Definition Television standard. Some Pages and profiles can now post 4K videos to Facebook, as well as watch them. It’s been a long time coming, considering YouTube first started experimenting with 4K video playback in 2010.

Facebook launched 4K support for Live 360 videos in July, but its standard 2D videos have long been capped at 720p. That was fine for most of the stuff users shot on their phones. But with Facebook video now attracting high-frames-per-second video game streamers and professional Hollywood content creators, it needed to get with the program.

You can make sure you’re watching on the maximum resolution by hitting the gear icon on a Facebook video and switching to 2160p, aka 4K, if it’s available.

Falcons Debut ‘Halo Board’

Eye-popping 360-degree display highlights New Mercedes Benz Stadium

By Mark R. Smith from TV Technology

ATLANTA—After getting an eyeful of the massive main video boards that have been featured in new ballparks and stadia in recent years, sports fans had to wonder what the next step would be by the time Atlanta’s techno-cool Mercedes-Benz Stadium—which is billed as the most technologically advanced stadium in the world—opens this month.

The new Halo Board in Mercedes Benz Stadium in Atlanta is a 360-degree, 62,000-square-foot circular
testament to technological fortitude.

The wonder was how much bigger a video display can get before it intrudes on the actual game that’s happening beneath it. But the crew and the contractors at AMB Group, the parent company of the NFL’s Atlanta Falcons, made that sentiment a moot point while going even bigger with a new idea.

For when the fans look toward the heavens when the Falcons need a dramatic score to win a game, they can send their prayers through Mercedes-Benz Stadium’s (here it comes…) “Halo Board.”

While video displays have been created in various shapes and sizes in recent years, this ensemble is a 360-degree, 62,000-square-foot circular testament to technological fortitude—under a roof that opens like a camera lens and is modeled after the Roman Pantheon. It will offer Falcon fans some interesting opportunities to share video and information, exercise the imagination and sell advertising.

NEW SENSATION
While the Halo Board in Mercedes-Benz Stadium isn’t the first circular-type screen—the outdoor board at Barclays Center in Brooklyn is similar, albeit much smaller and an irregular shape—it’s certainly something new.

“I haven’t seen anything of this magnitude,” said Tyler Jones, senior project manager with Daktronics, of the board that rests within the eight-section mega-circle of the roof that hangs under what’s known as the “Oculus.” He added that the company’s install outside of the Barclays Center gave it “something to draw on for the Atlanta project.”

That had to help the Brookings, S.D.- based company during the bidding process for the job, which commenced after the design of the stadium came back to the Falcons from HOK, a Kansas City, Mo.-based architectural firm.

“We were eventually awarded the job,” said Jones, “and there was a great deal of coordination with all of the people behind the team,” which included HOK Structural, then BuroHappold Engineering and IBM, the technical partner on the stadium that installed a passive optical network comprised of 3,770 miles of groundwork fiber cables.

The “Mega Column” vertical measures 101 feet tall by 71 feet wide.

Jones said Daktronics had “almost three dozen” workers on site; for the sake of comparison, that’s about two dozen more than the company needed five years ago to install the flat board in rightfield at Miami’s Marlins Park.


 

XXX


Julio Jones torched the
Green Bay Packers for 180 yards and 2 TDs in the 2017 NFC Championship game.

 

The primary broadcasters for each conference in the NFL have a basic deal when a new stadium opens: If the new venue is in an American Football Conference (AFC) city, carrier CBS Sports oversees the new approach to the broadcasts; if it’s the NFC (National Football Conference), Fox Sports handles that duty.

That means that, in recent seasons, the gang at Fox Sports has had its hands full, with new stadia debuting in the Dallas, New York (where the NFC Giants share MetLife Stadium with the AFC Jets), San Francisco, Minnesota and now Atlanta
markets.


“Each stadium represents a new hallmark,” said Michael Davies, senior vice president of field operations for the NFL on Fox.

And that can call for new angles to be taken when broadcasting from the new venues. “When you think about a facility, from a TV perspective, camera positions haven’t changed that much,” Davies said, “but your look angles have to be good, which can be a challenge with field level suites being built along the low angles and within the common viewing area,” which has been the case in Dallas and is now the case in Atlanta.

The other issue, he said, is that the stadium designers wants to put the fans right on top of the action, but can go about doing so in different ways.
“If you’re watching a game in Dallas”―which is home to two 160-foot by 72-foot Mitsubishi screens, which each span 60 yards―“you’re watching TV, basically,” he said with a laugh, noting that setup is said to be equivalent to a 68-inch screen in a living room. “In Atlanta, they are blending the TV experience and a football experience a little bit more.”
With the Halo Board in Mercedes Benz Stadium located just under the roof and the Mega Column providing an exclamation point in an end zone, Davies seemed mainly concerned with the positioning along the sidelines of the LED ribbon boards.

The key in these situations, he said, is for the builders to keep an eye cast to the future when designing the guts of new facility.

 “These places will be around for the next 20-to-30 years,” he said. “For instance, there is very little copper in [Mercedes Benz Stadium]; it’s almost all fiber. There also have to be parking and loading areas for the trucks of the future.
“They have to be sure that they know that we have to prepare,” said Davies, “for what we don’t know yet.”


As far the construction of the Halo Board is concerned, its shape wasn’t quite the challenge one might think. “We can make the boards about any shape that is needed,” Jones said, “since 14.4 inches per square is our standard and we build around that. Within the Halo, the squares run 48 high and 896 wide,” totaling more than 43,000 squares.

Within the Halo, Daktronics also developed a 277V power option specific to the board, in lieu of the normal 120V power supply. “That allowed the Falcons to forgo using a number of smaller transformers,” said Jones, noting that it is embedded within the display.

The manufacturing process for the Halo Board began at Brookings headquarters in mid-October and ran until early February, and required the talents of more than 100 people to build; the install began in May, with that type of lead time necessary when Daktronics “had 616 pieces to mount in the stadium roof,” Jones said.

IN THE CORNER
Not lost in the buzz about the Halo Board is the “Mega Column,” which rests in the east corner of the stadium, by the massive end zone window that gives fans a panorama of the Atlanta skyline. The vertical display, which measures 101 feet tall by 71 feet wide, wraps around three of the four corners of that column.

“The information technology staff told me that the column has more square footage than the main boards in 17 other NFL stadiums,” Jones said, and it is fully visible to passersby outside the venue.

There is no end zone board on the east or west sides of Mercedes-Benz Stadium, which does include Daktronics ProRail ribbon boards on its north and south sides. They act as the railing for the upper deck and are topped with glass and handrails.

Mike Meglathery, senior project manager for broadcast systems integrator Diversified, described setting up the Halo Board as “technically challenging” for various reasons, not the least of which was obviously its size, which he termed “the equivalent of 12.5 video screens in a circle at 60 feet high, but it’s also a quarter-mile around.

“The biggest challenge was driving an image that can go all the way around it with pixel accuracy and synchronously,” he said. “We had to get all of the boards in sync.”

The Halo Board also required a “first of its kind graphics system” from Ross Video, the Tessera platform, which was developed for the Falcons and designed to offer enhanced IP video routing and connectivity.

The two million square-foot Mercedes Benz Stadium can hold up to 71,000 football fans. Modeled after the Roman Pantheon, it features a roof that opens like a camera lens.

Gus Drosos, technical principal at HOK, Kansas City, also noted the unusual approach that all involved had to take at Mercedes-Benz Stadium. “We had a tall structure” to address, meaning the 14.5-acre roof “was 198 feet above the ground. It became apparent that if we used that real estate to integrate a smooth ellipse, we could create a ‘theatre-in-the-round’ to give the fans a full immersive experience.”

Drosos said that, initially, what became the Halo Board “was segmented, but as we worked with the Falcons, it became apparent that making it round would work.” Thus was the establishmsent of a 70-foot tall board, “with a 10-foot gap on top until you hit the flat roof would work.

“We saw the Halo Board as an opportunity to take the scoreboard out of the line of sight,” he said, and the Falcons “were excited about the possibilities of the board, because the team’s video operators can drive a car or bounce a ball around it. No one has done this, so there is an evolution of ideas going on. The potential for what they can do with this board is unprecedented.”

THE POSSIBILITIES
Drosos also mentioned a social media angle for the display. With a new stadium that features 1,800 wireless access points that allow 75,000 fans to stream concurrently, “wouldn’t it be cool if the team [and the NFL, which would have to set up a protocol] let the fans use social media and integrate them into the Halo Board, or offer them specials?” he mused. “What does this present for other activities? Can you play video games on it? Could you potentially put something on 3D on it and give fans special glasses, if the technology can allow that?”

Jones noted that “the most important thing I learned from this project was that the communication between the architects and designers, as well as the contractors and those who worked in manufacturing, was especially important. That’s what made this happen.

“It’s pushed us forward,” he added, “because there will be more interest in this type of video application. Stadiums are trying to push the envelope and we’re anticipating more interest in this type of design as we move forward.”

Meglathery agreed. “It’s stunning what it does and it will elevate the in-stadium fan experience. This the showpiece video board for America at this point.”

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View Samples from Kelsey Media Productions Video Gallery!

Promotional 4K Video Production & Marketing

We deliver high quality videos that communicate your message with clarity and impact! Clients come to us because we understand modern business communication and are passionate about what we do.  Whether we are shooting a special event, training seminar, product demo, web video along with a television commercial we’ve got your production needs covered.
 
Services include 4K or HD cameras, original 5.1 music soundtrack production, remote location shooting and multi-camera with live switching. Our studio brings the latest in digital editing offering broadcast quality special effects, video/audio tools, motion graphics and 3D animation  for more Info…

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We enjoy working with clients who are serious about increasing leads and growing their business. Our relationships are long-term and we provide complete solutions. Taking a project from the ground up allows us to maximize results for our clients. Please fill-out our Consultation Form from the link below to get started!

5 Awesome Things You Can Do With Google Cardboard

Google Cardboard turns your smartphone into a full-on virtual reality device without the high price tag. It’s made out of exactly what you’d expect, but its pieces come together to hold your smartphone in front of your face for use with VR apps.

RELATED: The 17 Coolest Things We Saw at CES

With your phone acting as the display and your homemade headset holding it in the right place, Google Cardboard presents itself as a lower-impact Oculus Rift. There are a variety of Cardboard-style headsets available for purchase from the official Google Cardboard website. Some are fancier than others, but you can expect to pay $20–$30 for your own. (May we recommend the Star Wars-themed Cardboard?) After punching out the pieces and putting it all together, there are a number of apps to use that respond to head motions, immersing the wearer in a virtual reality landscape. These apps feature a designated “Works With Google Cardboard” logo so you know that they are specialized.

The Cardboard-compatible apps are cataloged on this page of the Google Play store, and they run the gamut. Titans of Space is a virtual reality tour of our solar system and outer space. A game called WAA! immerses you in a field of asteroids. Sisters presents itself as a terrifying ghost story game, and for the more utility-minded, an app called Tilt Brush Gallery lets you view sketches in 3D. This only scratches the surface, but they all serve the same purpose: to transport the app’s user to some place that is otherwise completely impossible to get to. With that in mind, here are five cool things you can do with Google Cardboard.

RELATED: Virtual Reality Check

Take 360-degree photos and send them to friends.

The camera in your smartphone is all you need to generate an immersive virtual reality-style photograph that someone can pan and scan through from their own Cardboard setup. Google’s proprietary photo app will stitch together the many photos required to make an entirely 360-degree experience, and it will even record live audio from the scene you’re capturing.

Read the paper in an entirely new way.

The NYT VR app provides users with news stories in virtual reality format “every month or so.” Content is one of the most obvious things to be reinvented by virtual reality technology, and the New York Times is one of the first media companies to get serious about being ready to have serious offerings when VR proliferates.

Disappear inside virtual game worlds.

Whether you’re investigating the spooky scenes of Insidious Chapter 3 or falling out of the sky in Caaaaardboard!, Cardboard can embed you in a daydream escape fantasy taking place on your smartphone screen. Just don’t let your boss catch you using it at work.

Explore the real world.

Browsing Google Street View through virtual reality goggles is sure to be nostalgic or adventurous depending on where you decide to “go.” Tour your old hometown, or brave the freezing temps of Antarctica from the comfort of your current home. An app called Orbulus zooms in on destinations of note, allowing you to explore everything from the Sydney Opera House to Paris at night.

Watch regular media in a new way.

An app called VR Cinema renders your stored video into split-screen format compatible for VR hardware, like Cardboard.

Holiday Fun…. introducing our new Website!


Creative Marketing & Digital Media Services… our new site reflects the design work and components we have been including for our clients websites. Kelsey Media Productions modern web designs utilize in html5 technology which works seamlessly across thousands of different screens including tablets, iPad and smart phones. 

We can include social media plugin feeds, embedded from Twitter or Facebook (with scrolling) along with a Flickr Photo Gallery. This allows for instant updates when posting from social networking apps. No need to constantly update your website when using these social media plugin feeds! The plugin feeds are convenient for posting on-the-go activity, anouncements, events, special offers and uploading photos. We also offer a wide variety of photo galleries along with a video gallery player slide show that can play video from a server, YouTube and Vimeo.

KELSEY MEDIA PRODUCTIONS WEBSITES ARE A ONE-TIME COST WITH NO MONTHLY FEES!

If you are also interested in a Promotional or Holiday HD Video for your business – contact us. 
Happy Holidays & don’t forget to visit our new website! http://www.kelseypro.com

Why & How You Should Integrate Online & Offline Marketing

Use online marketing to improve the effectiveness of offline ads. by Peter Roseler 

It’s important for business owners and marketers to avoid the trap of binary thinking. Often, advice to business owners is given in black and white terms. For example, some study will show that email marketing is better than direct mail marketing or a business guru will write about why business owners should only use internet marketing. However, reality is rarely so simple. The truth is, most businesses will need a combination of multiple marketing strategies and tactics to maximize the potential of their advertising and marketing. This article will show why and how business owners should integrate their online and offline marketing campaigns.

Internet Marketing and Television
Though television advertising and marketing were unrivaled ways to reach consumers for decades, the growth of internet video demands a change in tactics from marketers. A business owner that only uses TV ads to reach their target audience may be surprised to learn that many members of their target audience watch far less TV than they think.

According to some estimates, 84 percent of internet users worldwide watch videos online. More than half of millennials watch TV shows on a tablet, desktop computer, or smartphone. Recently, comScore reported that nearly half of households with three or more people subscribe to Netflix. The report also found that 17 percent of millennials watch no original TV series on traditional TV sets. And that Americans aged 18-34 are 77 percent more likely than average to live in households that have never had pay TV.

These statistics show marketers can’t depend on TV ads to be catch all advertising channel it was in the past. In fact, no form of advertising medium is anymore. In order to reach modern audiences, need to integrate internet marketing tactics to reach more of their target audience. For example, millennials watch more YouTube than any network or cable channel. So using banner or video ads on YouTube is an effective way to reach people who don’t watch as much TV programming as others. Similarly, advertising on social media can help business owners reach targeted audiences with their marketing message.

Internet Marketing and Radio
Though it’s one of the oldest forms of mass media still in use, radio remains a useful and profitable tool for marketers. According to a recent study from Nielsen, 59 percent of US music listeners listen to traditional or online radio. Even in the digital age, there are advantages radio gives that are difficult to duplicate digitally. For example, radio remains the best way to reach consumers as they commute. Which makes radio marketing a great way to reach local consumers with relevant ads. This has been borne out by recent data. In a different study, Nielsen reported that radio ads drive 5.8 percent of US retail sales. Keep in mind that more ad dollars are spent on TV, internet, and print ads than on radio ads, so 5.8 percent represents a pretty good return on investment. Put another way, each dollar of radio ad spend generates an average sales return of $6.

Internet radio exists, but it’s not as widely used as traditional radio. Even among millennials, traditional radio is extremely popular. According to one report, 70 percent of Americans ages 18-34 listen to network radio each week. Additionally, about 71 percent of them have annual household incomes over $75,000. Internet radio apps are used a lot, but they aren’t pulling these kinds of number yet. This gap will likely shrink with time and it illustrates why marketers need to integrate their campaigns.

Running ads entirely on radio will give marketers a good portion of the local commuter audience, but a growing number of people will get their morning music and news from an app. Using banner ads that are available on generic apps or the specific audio and visual apps possible on internet radio apps helps to ensure that marketers reach a larger percentage of their target audience. .

Internet Marketing and Print Media
Newspaper and magazines have suffered a lot due to rise of internet technology. While some commentators are quick to declare print media dead and that our grandkids will consider a physical newspaper as strange as a scroll of papyrus, the truth is that there remains a value to print media that digital sources can’t completely replace. According to Harris Interactive, 69 percent of US adults trust their local newspapers. This trust in the medium can translate into action. According to Nielsen, 54 percent of consumers are more likely to buy a new product when learning about it from a newspaper or magazine ad. Even national businesses recognize the usefulness of print media for local advertising. About 43 percent of national businesses use newspapers for local promotions.

Integrating internet marketing with print media is relatively simple. This can be as simple as including websites and email addresses in print ads or including print coupons for specials that are available online. Just because people use the internet doesn’t mean they don’t use of the sources for infromation A study from Shop.org also found that 63 percent of US internet users have used a coupon from a newspaper or magazine. It also helps to include traditional media sources when distributing press releases, instead of solely relying on online distribution. Though it’s easy to get a press released published somewhere online, if the intended audience is local, it’s beneficial to get the news, product, or event covered by the local news media as well. As the Nielsen study showed, people would be more receptive of the information, which can help when introducing a new product line or brand.

The growth of various forms of media have created an environment where there is no longer a catchall form of marketing that will reach every audience, not even the internet. In order for business owners to get the maximum reach and effectiveness of their marketing tactics, they will need to use an integrated campaign. Merging online and offline marketing strategies in the ways mentioned above, is a good way for businesses to increase revenue.

Target Facebook Users Near Your Business with Local Awareness Ads

A great article that will help local businesses!   by Peter Roesler

For a long time, ads on Facebook were less effective the more local a business was. It’s easier to target to an audience of all young women in America than it is to market all the young woman who live near a boutique that’s advertising on Facebook. At least, it was hard. Facebook recently introduced Local Awareness Ads specifically made to help small local business owners connect with Facebook users near their location.

“With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’s neighborhood,” the company wrote in a blog post announcing the new feature. “Local awareness ads are built to be more cost-effective than traditional advertising channels like newspaper while offering more precise targeting and greater reach.”

Since Facebook had very good targeting options in the past, it’s worthwhile to explain what is different. Before, a brick and mortar store could only target to a city or ZIP code. It was possible to capture a large part of the potential audience for a business this way, it would also include a lot of unnecessary areas and serve ads to people who probably couldn’t act on them. With Local Awareness Ads, business who have their physical location listed on Facebook can run ads that are targeted a certain radius from that spot.

This can be a valuable tool when combined with Facebook’s resources for advertising to mobile device users on the Facebook App as well as on games and mobile sites in the ever-growing Facebook Ad network. For stores that rely on foot traffic, Local Awareness Ads can be used to steer customers their way as soon as they get in range.

Besides the usual ads for specials, discounts, and the like, Local Awareness Ads can also be used with “Get Directions” call-to-action button. Facebook noted that in conversations with local business owners and advertisers, clicks for directions where more valuable than traditional metrics such as Likes and Shares.

In the blog post, Facebook tried to assuage fears that the new ad format would be intrusive. The Local Awareness Ads won’t be able to target specific people just people in specific areas. And users can still opt out of sharing their device’s location with Facebook.

“Local awareness ads were built with privacy in mind. Advertisers select locations, not specific individuals, for local awareness ads,” the post stated. “Facebook does not tell advertisers which specific people are in any audience and, as with our other advertising products, all audiences must meet a minimum required size.”

Most consumer advocates would consider these points as mere semantic arguments. But with most eyes focused on the reintroduction of Atlas, slightly better geo-tracking isn’t raising many activist eyebrows. But local business owners and marketers should pay attention. Local awareness ads may be the solution for their local internet advertising needs.

If you don’t have a Local Awareness Ad option in your ad creation tool, keep an eye out for it, it’ll be there soon. Facebook says the feature will roll out across the US over the next few months. Every business owner in America should probably have it by November (they wouldn’t want to miss out on all that Black Friday ad revenue). The rest of the world may have to wait a little, but it should be released globally within the next few months.

Forget Ultra HD: 8K is closer than you think

Sure just when I was going to purchase a 4K Camera I read this….

Enjoy this article by Steve May  – Why Japanese broadcaster NHK believes Ultra HD is just a stepping stone to bigger and better things….

2014 is fast shaping up to be the year of eight million pixels. Full HD, now ubiquitous on TVs at every price point and served up by more than 60 channels, finally has something to look up to. 4K resolution displays, built for those with really deep pockets, are finally becoming a reality. January’s International CES was a galvanising launch pad for these next-generation screens.

But 4K’s time in the spotlight could prove short-lived. An upstart upgrade is already impatiently waiting in the wings, and at least one major broadcaster believes it makes more sense to skip 4K altogether.

Pixel warfare

After 3D and Smart connectivity, everyone is talking about pixels again. Indeed, competition to drive resolution up is breaking out on display platforms large and small. For TV makers this buzz can’t come soon enough. Next-generation displays put business-saving value back into the marketplace. All the industry has to do is work out a way to sell them.

Shawn DuBravac, director of research for the Consumer Electronics Association, concedes that ‘4K is not really a product that’s applicable to everyone,’ but is optimistic that ‘consumers seeking a very rich visual experience… will want to make that move upwards as quickly as possible.’

A stumbling block to the 4K roll-out is the lack of native content. In the short term there’s been a 4K upgrade to the PS3’s PlayMemories Studio software, which makes it a lot more convenient to view still images at 3,840 X 2,160. A longer term solution involves the recently rubber-stamped new HEVC (for High Efficiency Video Coding) codec. Designed as the long-term replacement for H.264, HEVC will almost certainly be employed when SES begins a 4K Astra test satellite channel (probably this year or next), and is the obvious choice for the next evolution of the Blu-ray standard (if studios give it their blessing).

Equally hampering development has been the lack of a 4K HDMI output standard. While high-speed HDMI cables can take 4K in their stride, the HDMI interface at the source end has been inconveniently ignored. Atushi Matsui, one of the leading engineers at Panasonic responsible for the brand’s prosumer HDC-Z10000 3D camcorder, which employs a 4K pixel-shifted image sensor, says development of native 4K consumer products has been hampered because of this hiccup.

8K dawning

But even as the world’s biggest TV makers work out how best to package 4K, Japanese state broadcaster NHK has been talking up its replacement. 8K Super Hi Vision offers an image 16 x more detailed than HD. At 33 megapixels it inflates the envelope of human visual acuity, and then pops it with a loud bang.

Dr Keiichi Kubota, NHK’s Executive DG of Engineering (below), told HCC that progress with 8K has been so rapid that they’ve now decided to leapfrog 4K as a transmission standard altogether: ‘It took two decades to take hi-def from the lab to public demos. We’ve made the same progress with Super Hi-Vision in half the time,’ he says. ‘Our experts have set a target date of 2020 for experimental broadcasts, but there’s the possibility of bringing this forward. We want to begin as soon as possible.’

The ETA of Super Hi Vision actually hangs on Tokyo’s bid to host the 2020 Olympic Games. Should the city win, then NHK will bring wide-scale trials forward to 2016.

Dr Kubota concedes that panel makers have to move to 4K as a business imperative in the meantime, but says firmly that ‘NHK has no plans 
to use 4K. We will move directly to an 8K system.’ 
The engineering chief insists it makes little financial sense to begin an expensive 4K upgrade of broadcast infrastructure when 8K is so near. ‘It would mean another big investment, and we can’t afford to do that. So we’ve decided not to take a step-by-step approach. Will go directly to 8K.’

NHK, in conjunction with the BBC, used the London Olympic Games as a field trial for 8K, and the resulting footage astonished all those who saw it, including us. NHK describes the technology as uniquely immersive. ‘This kind of advanced system gives us an unrivalled sense of presence,’ says Kubota. ‘It enables a viewing experience that is as close to reality as possible.’ Primitive cultures once believed that a camera could capture the soul in an image. 8K actually does.

NHK has been developing Super Hi Vision since the mid-nineties. ‘At that time we had just started digital HD broadcasting [in Japan],’ I’m told. ‘Our scientists were wondering what to do next…’

First-generation Super Hi Vision ‘cameras’ were essentially movable equipment racks tethered to 
a lens. ‘Our crew used the original 80kg Super Hi-Vision camera to film a mother and her child playing in the back yard of our laboratory,’ he reveals. ‘Since then we’ve made crucial advances.’ Today, the latest Hitachi 8K shooter weighs a mere 4kg and can be shoulder mounted for use much like any other piece of pro video gear.

Dr Kubota admits not all broadcasters are as keen as NHK to pursue 8K, but he says there is solid interest from the BBC, Italian broadcaster RAI and the big American networks. Just as with 4K, it’s the HEVC codec which is central to getting 8K out of the R&D ghetto. Indeed, the man from NHK says that HEVC is so efficient it will even allow 8K to be streamed across the internet, which could change everything.

Even so, he maintains that there will be the need for an 8K turbo-charged disc format to accompany it. ‘NHK may predominantly be a broadcaster,’ he says, ‘but our subsidiary company sells Blu-ray discs of NHK programmes. I’m sure the same thing will happen with the Super Hi Vision system. We will produce 8k programmes for broadcasting over terrestrial and satellite channels and our subsidiary will make an 8K disc version for home use.’

Dr Kubota also reveals that the system’s expansive 22.2 sound system (below) is being adapted for home use. ‘Our audio expert is working on that right now,’ he continues. ‘22.2 speakers is too much in the living room, so we’re working out how to reduce the number of speakers, but retain almost the same effect – we’re developing a new type of down-mixing technology.’ He adds that even a 7.1 physical speaker deployment may be unnecessary: ‘We’re thinking 5.1 or even less…’

Still frame sequence shot in raw 8K bounced to 4K to You Tube. Blow this up and it still looks spectacular, almost like it’s computer generated!


Don’t forget to use 2160 4k = setting!

BASIC 3 POINT LIGHTING FOR VIDEO & FILM

Poorly lit scenes can leave your project looking flat and lifeless. But if you can get the lighting right, it will help establish a tone, and bring the depth and texture to your footage. In this segment, we talk about the basics of 3 and 4-point lighting including key lights, fill lights, backlights and set lights. Plus, some insight into hard light and soft light, and high key and low key lighting styles. Knowing the fundamentals of basic lighting setups can help breathe life into bland scene.

Creating the Film Noire Look (High and Low Key Lighting)

Color Temperature and Lighting

Gels and Diffusion: Everything You Should Know

Creating online awareness with video slide shows and HD Templates!

Video is still the most popular media that is viewed on the internet. Giving that everyone is turning to online video…. a good video is the most effective way to educate the user about your product or help promote your business. This video slide show produced by Kelsey Media Productions features a variety of Valentine’s Day Cupcakes from Nancy The Cupcake Lady located in Bellmore, New York.

We recommend our custom templates to clients because it’s fast and easy to add professional, customizable motion graphics to a project. These high quality Animated HD Video Templates can help build awareness to your business, products and services. The custom template samples from our website can be included in your production. Our HD Templates can utilize Video Footage, Content, Photo Stills, your selected Music and company logo. Your completed video production can be viewed on your Website, Blog, YouTube, Vimeo, Facebook used within a Presentation or added to a television spot. In addition to being a great marketing tool these animated templates are visually stunning and professional.

Are you looking to add some excitement to your products, services or business – then give us a call at 781.365.4800 or visit Kelsey Media Productions!