Category Archives: Social Media

Videos Get More Views!

The one format that is driving significantly higher shares on social media is video. This may be due to Facebook’s focus on video, the auto-playing of videos and similar factors but whatever the reason videos get more views.

If you are looking to increase your Facebook reach and shares, or at least to maintain your shares you need to be looking at video content. Top publishers are already increasing their Facebook video output. What is your Facebook video strategy? Looking for help then contact Kelsey Media Productions so that we can produce and market your next promotional video call 781-365-4800 or visit www.kelseypro.com

Facebook Adapts to 4K Video…. If you’re sick of your beautiful videos looking crummy on Facebook, there’s good news for you. After some super HD videos started popping up on the social network, Facebook now confirms to TechCrunch it’s testing 4K video uploads and viewing using the 2160p UHD-1 Ultra-High-Definition Television standard. Some Pages and profiles can now post 4K videos to Facebook, as well as watch them. It’s been a long time coming, considering YouTube first started experimenting with 4K video playback in 2010.

Facebook launched 4K support for Live 360 videos in July, but its standard 2D videos have long been capped at 720p. That was fine for most of the stuff users shot on their phones. But with Facebook video now attracting high-frames-per-second video game streamers and professional Hollywood content creators, it needed to get with the program.

You can make sure you’re watching on the maximum resolution by hitting the gear icon on a Facebook video and switching to 2160p, aka 4K, if it’s available.

Looking to SKYROCKET YOUR BUSINESS?

Providing all the help needed to effectively promote your business!  

Offering strategic marketing and digital media services for video production, website and print design along with social media marketing delivering cost-effective results in highly competitive markets. If you want a measurable integrated company that cuts across all media channels to engage people and motivate action, then contact or call Kelsey Media Productions at 781-365-4800

View Samples from Kelsey Media Productions Video Gallery!

Promotional 4K Video Production & Marketing

We deliver high quality videos that communicate your message with clarity and impact! Clients come to us because we understand modern business communication and are passionate about what we do.  Whether we are shooting a special event, training seminar, product demo, web video along with a television commercial we’ve got your production needs covered.
 
Services include 4K or HD cameras, original 5.1 music soundtrack production, remote location shooting and multi-camera with live switching. Our studio brings the latest in digital editing offering broadcast quality special effects, video/audio tools, motion graphics and 3D animation  for more Info…

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We enjoy working with clients who are serious about increasing leads and growing their business. Our relationships are long-term and we provide complete solutions. Taking a project from the ground up allows us to maximize results for our clients. Please fill-out our Consultation Form from the link below to get started!

Angie’s List Offers Free Membership

angies list

 

 

 

Indianapolis, IN – Angie’s List, a website with client-based reviews of local businesses and home services, is now offering free access to those reviews after 21 years in business. In addition, two premium membership tiers are available which have supplemental amenities.

The new membership structure includes the following:
• Green: free-of-charge nationwide access to companies in more than 700 service categories; nationwide access to more than 10 million verified consumer ratings and reviews; and monthly digital form of the company’s magazine.
• Silver: includes all green features plus Angie’s Fair Price Guarantee and Angie’s Service Quality Guarantee, exclusive discounts, chat and email customer support, and a bimonthly print version of the magazine for $24.99 a year.
• Gold: includes all green and silver features plus complaint resolution process and customer support via phone for $99.99 a year.

The company plans to add benefits in the coming quarters such as tools for project pricing, scheduling, and financing (through partnerships), a handyman chat line, a home emergency service line, instant hiring, as well as eCommerce savings.

“This is a transformative moment for the new Angie’s List as we welcome more consumers into our community so they can experience the industry-leading value and unique services that we provide,” said Angie’s List President and CEO Scott Durchslag at a launch event in New York. “Now with our new offerings, the 10-12 million visitors coming to our site each month looking for help with their home will be able to more easily find the best local service providers.”

>>> Angie’s Website! 

Essential Social Media Image And Video Size Guide 2016

image from cdn1.knowyourmobile.com  Images and videos are essential to success on social media in 2016, but its hard to keep up with the different specifications for content across each social network.  Kelsey Media Productions thought it be would valuable to Bookmark this infographic now saving it for future reference.

socialmedia_specs

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Click on image to enlarge [via kelsey media productions]

Instagram Marketing: Is It Right For Your Business?

Is Instagram Marketing Right for Your Business?

For years, Facebook and Twitter have been the standard go-to’s for social media marketing. However, over the last few years there has been a palpable change in the digital landscape. The demographics of social media sites are starting to shift as new platforms begin to emerge. And as Facebook and Twitter invest more heavily in paid advertising, businesses are having a more difficult time getting organic exposure on these sites. All of this is leading many businesses to wonder if they should start casting their digital marketing nets a little wider. (Spoiler alert: most of them should.)

In a particularly telling sign of the times, in September 2015 Instagram surpassed Twitter in number of users, making it the second most used social media platform behind Facebook. Those kinds of numbers are hard to ignore and this stunning growth is part of the reason that people are starting to eye Instagram as the next great place to market their business. So how do you know if it’s right for you?

Instagram Marketing: Why It’s Awesome

While we’re firm believers that there’s no one-size-fits all answer when it comes to social media marketing, there are a few general rules of thumb that you can use to decide if Instagram is a good fit for your business. But first, let’s take look at a quick rundown of what makes Instagram marketing so great.

1. The Future is Mobile — and so is Instagram.

For years now the growing importance of mobile has been at the top of the list for every forecast of marketing trends — and we’ve finally reached the tipping point. As of 2015, not only is the time spent on mobile media (51%) significantly higher than that of desktop (42%), but there are now nearly twice as many mobile-only users (19.1%) as there are desktop only users (10.8%). Mobile is no longer just a growing a trend. It has become the primary way that Internet users are accessing online content.

This gives Instagram marketing a huge advantage over its top three competitors, Facebook, Twitter and Pinterest. Unlike the other major social media platforms, Instagram was originally conceived as an app. Although the other social media heavyweights have invested heavily in their mobile apps, it’s difficult (if not impossible) for a platform that was originally created for desktop to have an app that functions as seamlessly and intuitively as a platform that is native to mobile. Just a quick side-by-side comparison of any of the major social media apps compared to the Instagram app makes this point abundantly clear. While other apps struggle with endless updates to more elegantly integrate multiple pages and menus, Instagram’s simple, stripped-down interface makes it easy and intuitive for mobile users.

Now that mobile is the primary digital media being used by consumers, it’s likely that emerging social media platforms will be mobile natives as well. While Instagram is perfectly positioned to take on that new competition, the platforms that were originally conceived for desktops are going to feel increasing pressure. In short, if you’re looking to invest in a social media strategy that will continue to have an impact over the long-term, Instagram should be a part of that strategy.

Instagram Marketing Mobile

2. Your posts are more likely to be seen.

The great thing about Instagram marketing is that as you gain followers you know that they are actually following you. While Facebook and Twitter give users the ability to prevent posts from certain accounts from showing up their feeds, Instagram has no such functionality. If a user doesn’t want to see your content anymore, they have to unfollow you. This means that you can be sure that your content will appear in 100% of your followers feeds, greatly increasing the chances that they will actually see it.

Ensuring that your posts are being seen has become particularly difficult on Facebook. Not only does Facebook allow users to have a high degree of control over the content that appears in their NewsFeed, but the Facebook algorithm automatically curates each profile’s NewsFeed based on their connections and interactions. This means that if your followers don’t immediately and consistently engage with your content, chances are they will stop seeing it.

To make things more difficult for marketers and business owners, as Facebook increasingly invests in its advertising services, business pages are finding it more and more difficult to reach their followers organically (i.e. for free). While Instagram has introduced ads on the platform, thus far there has been no indication that they intend to treat the content posted by business profiles any differently than they have in the past, making Instagram marketing still your best bet for getting your content in front of your audience.

3. Instagram leads the pack for engagement.

It’s not enough to just be sharing your content — it needs to make an impact. Shares, likes, RTs, and +1’s are all indicators of how engaged your audience is with your content. The more you have your follower’s attention, the more opportunities there are to get your message out, build brand awareness, and engage in some killer PR. If leveraged correctly, these social signals can even pack a serious SEO punch. That’s why engagement is the Holy Grail of social media marketing.

Instagram’s clean, streamlined interface, judicious incorporation of ads, and focus on visual content creates an intimate atmosphere that is optimal for social sharing. So it’s no wonder why, when it comes to engagement, Instagram is the industry leader. While the exact numbers can be hard to quantify, estimates suggest that Instagram users are 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Those numbers are huge and they can make an equally huge difference for your business.

Instagram Marketing Engagement

4. Businesses can brand themselves through visual storytelling.

Have you ever heard of an elevator pitch? The general idea is this: you’re the CEO of a startup or a salesperson trying to drum up new business and all of sudden you find yourself in an elevator with exactly the investor or the contact that you’d like to do business with. Basically, you have 30 to 90 seconds to tell this person what your company does and why they should want to work with you and you have to do it in a way that is interesting and compelling enough that the elevator ride ends with you getting a meeting and not an uncomfortable brush off. It’s as tricky as it sounds.

It’s also a great analogy for building your audience online, only instead of an investor you’re pitching Internet users and instead of 90 seconds you have 2 — maybe. This is where the visual storytelling aspects of Instagram marketing become a huge advantage. They say a picture is worth 1000 words and they’re right. You could probably sum up why the company you work for is so cool in 1000 words, but no one would stick around to read it. Or you could post a picture of your latest rooftop office party or your “workation” in Mexico and tell the same story in an instant.

How to Know If Your Business Should Be On Instagram

So you get that Instagram is awesome, but you’re still not sold on the idea that it’s right for your business. The truth is that despite the many advantages of Instagram marketing, it still doesn’t necessarily make sense for every business. Here’s a few rules of thumb that can help you know if it’s time for your business to take the plunge:

Your target audience is young. Approximately 90% of Instagram’s 400 million users are under the age of 35. Compare this to Twitter (where 55% of users are over 35) and Facebook (where 65% of users are over 35). The truth is that it doesn’t matter how great your product and your message are if you aren’t using the right channels to reach your audience. Trying to connect with young people on Facebook is like trying to text someone with a fax machine — it’s just not going to work.

Your product is visually compellingInstagram marketing is all about visuals. Maybe you’re a travel agency that books luxury vacations or maybe you’re a company that builds sweet custom bikes. Whoever you are, if you are selling something that people are going to want to see, you need to be on Instagram.

Your competitors are on Instagram. If you haven’t yet, you should definitely check to see if your competitors are doing Instagram marketing. Even if you still think at this point that Instagram isn’t right for your business, if your competitors are already there and developing a following, chances are that they know something you don’t. Poke around in their profiles and try to figure out what it is, then get to work building a better version in your own profile.

If you think you can tell a visual story about your business — or you are trying to target a younger audience — Instagram needs to be part of your social media marketing strategy.

Are you ready to take the plunge with Instagram market, but looking to outsource social media? We’ve got a couple of pricing guides you might be interested in, both for professional social media marketing tools and small business social media marketing.

5 Advanced SEO Strategies You’re Probably Aren’t Using

BY PETER ROESLER
These simple but overlooked tactics can help boost your site’s traffic and revenue.

A lot of businesses have had their current websites for several years and while they may be functional, they may not be optimized for SEO in the current environment. SEO is a fast changing field, and even a site that was perfect a couple of years ago may be out of date when it comes to strategy and best practices. Many articles have covered simple things a business owner can do to improve their site’s SEO and internet marketing, this article will focus on a few advanced topics. Here are five advanced SEO strategies you probably aren’t using.

Business man point the text: What's your Online Mkt Strategy?

 

  1. Optimize PDFs for SEO
    Many people don’t realize that Google treats the PDFs on websites like webpages. Not just indexing the title of the file, but the contents within as well. For a start, this means that businesses should use keywords as they would on any other page on the site. Also, the PDFs on the site to promote can advance the company’s content marketing and SEO goals. Marketers should include keywords in their headings, give the file an SEO-friendly file name, and include all meta description options available when creating the file. Since, the links within the document count when clicked, be sure to include links back to the website in the logo (like you would on the website) and links to supporting content on the site. Finally, be sure to include as much text as possible and not rely too much on images. Google can read a pdf, but it still can’t assign an SEO score for a picture other than the information in the alt tag. So be sure to include a description to go with your graphics if you want the information to be easy to find through search.
  2. Use Paid Promotion on Social Media to Boost Traffic
    Business owners often want to improve their SEO rankings so they can increase their website traffic, but in some ways, that’s putting the cart before the horse. Google and other search engine algorithms take into account how much traffic a page gets when determining its ranking. So increases traffic to a site will boost its SEO, which in turn, boosts the traffic even higher. Social media is a great way to get the ball rolling. Most social media platforms have some form of paid promotion or ads that can be used to increase traffic. Business owners and marketers need to take advantage of these tools so they can find their target audience and lead them to their site. So long as the content is original and interesting to the audience and the targeting is done right, business owners can send a large amount of traffic for a small amount of money. And if people like what they see, they’ll come back to see more and share the link with friends. This sort of activity will boost a site’s SEO ranking.
  3. Continuously Create Quality Content
    There are a lot of ways that website owners can improve the structure of their site and SEO-friendliness of the content, but the one algorithm-proof method to improve a site’s search ranking is to continuously create content that’s useful to the audience. Though it may take effort and resources, businesses should endeavor to create blog posts and other forms of content for their site on a regular basis. This benefits the site in several ways. First, the SEO visibility of a site increases with the number of pages indexed, so continuously adding content provides more content for search engines to index. Secondly, creating blog posts that are topical, interesting or that answers a question takes advantage in the changes in the way people search and use the internet. People are searching for the answers to specific questions or looking for interesting things to share with their friends. Creating this kind of popular content will serve a business better than the most SEO-optimized traditional About Us page. Just be sure that the created content is SEO friendly.
  4. Use Niche Directories
    Many website owners are guilty of throwing the baby out with the bathwater. At one point, directories were a large part of SEO, but now being listed in the wrong kind of directory can lead to a Google penalty. Understandably, many website owners have avoided all directories to be safe. However, this is overkill and deprives businesses of a very useful tactic. Niche directories are small directories created to serve a very specific community. If you’re a maker of handmade goods or the producer of organic foods, there are people looking at niche directories trying to find these kinds of sites. As long as the directory is targeted and useful, it’s okay with Google. Do a local search for your industry and see what directories come up and submit your site.
  5. Focus on Neighborhoods to Improve Local
    Local businesses are getting better at using the internet to find customers and changes to the Google algorithm for local search rewards small local businesses. For example, Google now divides more cities into subdivisions instead of considering each city as one unit. This means that businesses that identify their location within the city can turn up in important searches for local businesses. Businesses should try to keep a consistent name, address and phone number. Changing the NAP of a business makes it harder for Google to accurately place the business in local search radii. Additionally, businesses should include their neighborhood in website copy and marketing. This helps if someone searches for something like “deli near Southside Pittsburgh”. Also, be aware of nicknames and other ways the neighborhood could be identified, such as the dozens of nicknames for the different areas within areas of Manahattan (e.g. The Diamond District in Midtown).

So those were five advanced tips for SEO you may not be using. I hope you learned something new. If you didn’t learn anything but read to the end anyway, thanks for sticking around. For  a wide variety of services that can be helpful to your business contact Kelsey Media Productions.

This Google Change Hits Small Businesses. Are You Ready?

Most of our clients have already taken care of having a mobile-ready website for their business. Just in case you or somebody you may know who is not aware that this has really happened. So stop what you’re doing, ’cause we’re about to ruin the image and the style that you’re used to.

No really. This is big. And it just happened last week.

First thing’s first: Test your site’s mobile-friendliness RIGHT NOW.

Not long ago Google announced that as of April 21 “we will be expanding our use of mobile-friendliness as a ranking signal.” That’s a major change.

But what does that mean exactly?It means that preferential ranking treatment is now given to sites that are “optimized” for mobile. It also means that having a mobile-friendly website is no longer a nice option to give your customer—it’s absolutely essential.

The good news is it’s pretty easy to see if your site makes the grade…

Take the Google Mobile Test Now!

Read Article from Google

If your business does not have a mobile website and will be affected by losing search presence on Google – Kelsey Media Productions can help!

We have designed several mobile-friendly websites that can work seamlessly with your existing website design.

KELSEY MEDIA PRODUCTIONS MOBILE WEB DESIGN SERVICES

Our web design services including mobile come with a One-Time cost with NO Monthly Fees!

If you need more information then Get your burning questions answered by our experts at 781.365.4800.

If you are also looking for a new website that works on desktop PC, Tablets, iPad and all smart phones… then look no further!

RIP Internet Explorer (1995-2015). We Knew Ye All Too Well

Microsoft Internet Explorer, a browser familiar to many and loved by few, passed away today after a long illness. It was 19 years old.

Bowing to the inevitable, Microsoft admitted today that it had decided to remove IE from life support. (IE will, however, continue to receive tech support through at least 2016.) IE is survived by Windows, Office, and the Microsoft Mouse.

RIP Internet Explorer (1995-2015). We Knew Ye All Too Well

Photo: YouTube

At its height, Internet Explorer — known unaffectionately as IE — dominated the Internet like no other software, accounting for 95 percent of all website visits. In recent times, however, IE’s popularity waned, thanks to the rise of powerful rivals and a long string of security mishaps. But even at the time of IE’s death, one in four Web surfers were using it as their browser of choice.

Microsoft marketing chief Chris Capossela says it was a heart-wrenching decision for all concerned.

“Many of us here on the Redmond campus loved IE. Yes, he was a cad and a scoundrel and a bit of a loose cannon, and the end got mighty ugly, but he was one of me own kind,” Capossela said, inexplicably breaking into a heavy Irish brogue.*

*This didn’t actually happen.

The early years

Internet Explorer 1.0 started life as a rebranded version of Spyglass Mosaic, itself based loosely on a browser developed by Marc Andreessen when he worked at the National Center for Supercomputing Applications. It emerged into the world on Aug. 16, 1995.

By then, Andreessen already had his own commercial version of NCSA Mosaic, called Netscape. Like brothers separated at birth, the two browsers became intense rivals over the next four years. When Netscape introduced JavaScript, Microsoft countered with Cascading Style Sheets. Both companies continually upped the ante, creating the most intense head-to-head competition ever seen in the technology world.

Then matters threatened to turn violent. Microsoft CEO Bill Gates’s vow to “crush” Netscape formed a key piece of evidence in the Department of Justice’s 1998 antitrust suit against Microsoft. Fearing for its life, Netscape chose to enter the witness protection program, becoming part of AOL in 1999. It has not been seen since.

Rise and fall

For years, IE’s domination of the browser market remained unchallenged, and the pace of browser innovation ground to a halt. But IE’s meteoric rise was matched by an equally precipitous fall.

In 2004, a new rival emerged: Firefox. Based on code created by the old Netscape team, it was the first browser to pose a credible threat to IE. Four years later, Google released Chrome, another nimble alternative for Web surfers. Both free browsers slowly began to eat away at IE’s market share.

Then the security scandals hit. In 2006, researchers identified hundreds of vulnerabilities that could allow rogue websites to steal information or take control of users’ computers. PC World magazine named IE 6 the eighth-worst product of all time and “the least secure software on the planet.” In 2008, the U.S. Computer Emergency Readiness Team (CERT) recommended turning off the ActiveX controls inside IE because of security concerns. In August 2014, CERT told users to ditch IE entirely until it was patched.

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Photo: ZDNet

There were regulatory battles as well. To comply with a European Union antitrust ruling, Microsoft was forced to release a version of Windows without IE in June 2009. Those loading Windows 7 were able to choose from among a dozen browser alternatives. The browser ballot program concluded last December.

The final days

By this time, IE had plummeted from a commanding lead to a distant second or third place in the browser market, lagging well behind Chrome in nearly every survey. Even reports showing that IE 10 was actually more secure than its browser rivals could not forestall the inevitable.

If not universally mourned, IE will be long remembered for its many contributions to browser technology as well as for bringing Web surfing to the masses.

In lieu of flowers, Microsoft requests well-wishers to please support Project Spartan, the new and allegedly much-improved browser set to debut in Windows 10 later this year.

Holiday Fun…. introducing our new Website!


Creative Marketing & Digital Media Services… our new site reflects the design work and components we have been including for our clients websites. Kelsey Media Productions modern web designs utilize in html5 technology which works seamlessly across thousands of different screens including tablets, iPad and smart phones. 

We can include social media plugin feeds, embedded from Twitter or Facebook (with scrolling) along with a Flickr Photo Gallery. This allows for instant updates when posting from social networking apps. No need to constantly update your website when using these social media plugin feeds! The plugin feeds are convenient for posting on-the-go activity, anouncements, events, special offers and uploading photos. We also offer a wide variety of photo galleries along with a video gallery player slide show that can play video from a server, YouTube and Vimeo.

KELSEY MEDIA PRODUCTIONS WEBSITES ARE A ONE-TIME COST WITH NO MONTHLY FEES!

If you are also interested in a Promotional or Holiday HD Video for your business – contact us. 
Happy Holidays & don’t forget to visit our new website! http://www.kelseypro.com

Why & How You Should Integrate Online & Offline Marketing

Use online marketing to improve the effectiveness of offline ads. by Peter Roseler 

It’s important for business owners and marketers to avoid the trap of binary thinking. Often, advice to business owners is given in black and white terms. For example, some study will show that email marketing is better than direct mail marketing or a business guru will write about why business owners should only use internet marketing. However, reality is rarely so simple. The truth is, most businesses will need a combination of multiple marketing strategies and tactics to maximize the potential of their advertising and marketing. This article will show why and how business owners should integrate their online and offline marketing campaigns.

Internet Marketing and Television
Though television advertising and marketing were unrivaled ways to reach consumers for decades, the growth of internet video demands a change in tactics from marketers. A business owner that only uses TV ads to reach their target audience may be surprised to learn that many members of their target audience watch far less TV than they think.

According to some estimates, 84 percent of internet users worldwide watch videos online. More than half of millennials watch TV shows on a tablet, desktop computer, or smartphone. Recently, comScore reported that nearly half of households with three or more people subscribe to Netflix. The report also found that 17 percent of millennials watch no original TV series on traditional TV sets. And that Americans aged 18-34 are 77 percent more likely than average to live in households that have never had pay TV.

These statistics show marketers can’t depend on TV ads to be catch all advertising channel it was in the past. In fact, no form of advertising medium is anymore. In order to reach modern audiences, need to integrate internet marketing tactics to reach more of their target audience. For example, millennials watch more YouTube than any network or cable channel. So using banner or video ads on YouTube is an effective way to reach people who don’t watch as much TV programming as others. Similarly, advertising on social media can help business owners reach targeted audiences with their marketing message.

Internet Marketing and Radio
Though it’s one of the oldest forms of mass media still in use, radio remains a useful and profitable tool for marketers. According to a recent study from Nielsen, 59 percent of US music listeners listen to traditional or online radio. Even in the digital age, there are advantages radio gives that are difficult to duplicate digitally. For example, radio remains the best way to reach consumers as they commute. Which makes radio marketing a great way to reach local consumers with relevant ads. This has been borne out by recent data. In a different study, Nielsen reported that radio ads drive 5.8 percent of US retail sales. Keep in mind that more ad dollars are spent on TV, internet, and print ads than on radio ads, so 5.8 percent represents a pretty good return on investment. Put another way, each dollar of radio ad spend generates an average sales return of $6.

Internet radio exists, but it’s not as widely used as traditional radio. Even among millennials, traditional radio is extremely popular. According to one report, 70 percent of Americans ages 18-34 listen to network radio each week. Additionally, about 71 percent of them have annual household incomes over $75,000. Internet radio apps are used a lot, but they aren’t pulling these kinds of number yet. This gap will likely shrink with time and it illustrates why marketers need to integrate their campaigns.

Running ads entirely on radio will give marketers a good portion of the local commuter audience, but a growing number of people will get their morning music and news from an app. Using banner ads that are available on generic apps or the specific audio and visual apps possible on internet radio apps helps to ensure that marketers reach a larger percentage of their target audience. .

Internet Marketing and Print Media
Newspaper and magazines have suffered a lot due to rise of internet technology. While some commentators are quick to declare print media dead and that our grandkids will consider a physical newspaper as strange as a scroll of papyrus, the truth is that there remains a value to print media that digital sources can’t completely replace. According to Harris Interactive, 69 percent of US adults trust their local newspapers. This trust in the medium can translate into action. According to Nielsen, 54 percent of consumers are more likely to buy a new product when learning about it from a newspaper or magazine ad. Even national businesses recognize the usefulness of print media for local advertising. About 43 percent of national businesses use newspapers for local promotions.

Integrating internet marketing with print media is relatively simple. This can be as simple as including websites and email addresses in print ads or including print coupons for specials that are available online. Just because people use the internet doesn’t mean they don’t use of the sources for infromation A study from Shop.org also found that 63 percent of US internet users have used a coupon from a newspaper or magazine. It also helps to include traditional media sources when distributing press releases, instead of solely relying on online distribution. Though it’s easy to get a press released published somewhere online, if the intended audience is local, it’s beneficial to get the news, product, or event covered by the local news media as well. As the Nielsen study showed, people would be more receptive of the information, which can help when introducing a new product line or brand.

The growth of various forms of media have created an environment where there is no longer a catchall form of marketing that will reach every audience, not even the internet. In order for business owners to get the maximum reach and effectiveness of their marketing tactics, they will need to use an integrated campaign. Merging online and offline marketing strategies in the ways mentioned above, is a good way for businesses to increase revenue.