Category Archives: Technology

BASIC 3 POINT LIGHTING FOR VIDEO & FILM

Poorly lit scenes can leave your project looking flat and lifeless. But if you can get the lighting right, it will help establish a tone, and bring the depth and texture to your footage. In this segment, we talk about the basics of 3 and 4-point lighting including key lights, fill lights, backlights and set lights. Plus, some insight into hard light and soft light, and high key and low key lighting styles. Knowing the fundamentals of basic lighting setups can help breathe life into bland scene.

Creating the Film Noire Look (High and Low Key Lighting)

Color Temperature and Lighting

Gels and Diffusion: Everything You Should Know

Creating online awareness with video slide shows and HD Templates!

Video is still the most popular media that is viewed on the internet. Giving that everyone is turning to online video…. a good video is the most effective way to educate the user about your product or help promote your business. This video slide show produced by Kelsey Media Productions features a variety of Valentine’s Day Cupcakes from Nancy The Cupcake Lady located in Bellmore, New York.

We recommend our custom templates to clients because it’s fast and easy to add professional, customizable motion graphics to a project. These high quality Animated HD Video Templates can help build awareness to your business, products and services. The custom template samples from our website can be included in your production. Our HD Templates can utilize Video Footage, Content, Photo Stills, your selected Music and company logo. Your completed video production can be viewed on your Website, Blog, YouTube, Vimeo, Facebook used within a Presentation or added to a television spot. In addition to being a great marketing tool these animated templates are visually stunning and professional.

Are you looking to add some excitement to your products, services or business – then give us a call at 781.365.4800 or visit Kelsey Media Productions!

Businesses looking to design a new website this is a must!

Our responsive web designs work effectively across all Pc and mobile devices.

One Website, Many Devices

Kelsey Media Productions is now offering – Responsive Websites! What is a Responsive Website? In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

Conclusion

Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

The benefits are obvious: You build a website once and it works seamlessly across thousands of different screens. Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer finding businesses, restaurants and reading their news on the mobile web rather than in apps — I think it’s inevitable that responsive design is taking off. For business owners, it offers the simplest way to reach customers across multiple devices. For users, it ensures a great experience on every screen. For quality results, contact us or call 781.365.4800 for your free consultation or check out some of our responsive web site projects at Kelsey Media Productions.

Multi-viewpoint robotic camera system creates real ‘bullet time’ slow motion replays.


This multi-viewpoint robotic camera system, under development by NHK, links the motion of eight sub-cameras to that of an individual camera, so that all the cameras film the same moving object.

“Using this system, you can create the effect of stopping time, and moving the viewpoint all around the subject.”

“Previous methods used a fixed camera, so they could only capture subjects moving in a narrow or limited space. But this multi-viewpoint robot camera system can film dynamically moving sports, or subjects at lots of locations in an extensive space.”

Each robot camera has two motors, for pan and tilt. The cameras also share lens data, so they can zoom in unison.

“Pictures taken with robot cameras inevitably have discrepancies in direction control. So simply switching between them doesn’t give smooth pictures. To solve that problem, we’ve brought in a computer, which redoes the direction control virtually. Image processing is done, to virtually orient the cameras in the direction of the subject, making it possible to switch between the cameras.”

“Pictures from this system can be sent out about one minute after filming is finished. First of all, we intend to use this for live sports broadcasting. We’d like to make it easy to understand what’s happening, by providing multi-viewpoint pictures instead of the current slow-motion replay.”

This multi-viewpoint robotic camera system can also be used as an image capture system for integral 3D TV, under development by NHK. By generating integral 3D video from multiple-viewpoint footage, 3D video of sports events will be viewable on integral 3D TV.

About time—Apple now experimenting with a watch-like device

Little is known, but NYT, WSJ both report using anonymous sources.

Apple is experimenting internally with the development of a watch-like device with smartphone capabilities, according to separate reports from The New York Times and Wall Street Journal today.

Screen Shot 2013-02-11 at 10.23.10 AM

Details beyond that fact remain murky. The NYT report indicates the watch may “operate on Apple’s iOS platform” and be built with a curved glass surface, leveraging “the company’s understanding of how such glass can curve around the human body.” WSJ reports Apple has already talked with manufacturing partner Hon Hai Precision Industry Co. (aka Foxconn) about the idea, and this initiative could be the centerpiece of Apple’s next large product group beyond smartphones and tablets.

Both pieces relied entirely on anonymous sourcing from Apple—”according to people briefed on the effort” for WSJ and “according to people familiar with the company’s explorations, who spoke on the condition that they not be named because they are not allowed to publicly discuss unreleased products” for NYT.

Screen Shot 2013-02-11 at 10.24.15 AM

If all this pans out, Apple would be primed to break into the emerging wearable computing market. It’s an area focused mostly on fitness today, but Apple has shown public interest. The company partnered with Nike on devices like the FuelBand or those iPod-connecting shoes. Apple has also previously partnered with Corning Glass, using the company’s Gorilla Glass, so it’s not a reach to say finding a use for the stretchable, new Willow Glass could be on Cupertino’s agenda.

The lack of on-the-record info didn’t stop NYT from speculated on some logical future uses for such a device—mobile payments using Passbook, GPS functionality, Dick Tracy-like communications.

Strum app turns a status update into music video

USA TODAY11:20a.m. EST December 13, 2012

Smule’s new Strum app turns status updates into music videos.

That’s what the folks at Smule, which makes popular music-oriented apps, have done this week with Strum.The free app for Apple iOS devices lets you shoot a 15-second status update and use their tools to vocalize your musings with a backing track, and add Instagram-like photo filters to pretty up the image.

The app “turns your life into a music video,” says Prerna Gupta, the general manager of Smule, which is best known for its Magic Piano app, with over 20 million installs.

“A really fun app. that friends and family can enjoy”
Stephen Cataldo

Smule has virtual instrument apps for flute, trombone and violin as well. It also used auto-tune technology on the Songify app, which was developed by Gupta’s then-Atlanta-based Khush before it was acquired by Smule in 2011.

Gupta and the Khush staff moved to California. Strum is the first collaboration between the two teams, she says.

Smule has reaped nearly 80 million downloads since first formed by Stanford University professor Ge Wang in 2007 as a side project, and now has 60 staffers.

Strum is the company’s first video app, and has 22 visual filters to enhance the image.

While the app is free, the company plans to make money by selling add-on filters.

Status updates have a limit of 15 seconds, and can be produced within the app.

A Quick and Accurate way to get you into your clients Address Books and STAY THERE!

A QUICK AND ACCURATE WAY TO GET YOU INTO YOUR

CLIENTS’ ADDRESS BOOKS AND STAY THERE!

EMAIL SIGNATURE A download link embedded in your e-mail signature which takes users’ to your branded web/mobile page, allowing them to save and receive updates of your information to any desktop, web or mobile address book (BlackBerry, iPhone, Android, Outlook, SalesForce.com).


WEBSITE WIDGET A “download contact” icon applied to your existing profile web page that allows users’ to quickly and easily download the selected information to any desktop, web or mobile address book. Current “vCard” methods may only support Outlook and Mac address books, whereas we support 19 different address books!

QR CODE A Quick Response (QR) code for use on your business card (or any printed ad) which, when scanned with a mobile device, takes users to your branded mobile web page, allowing them to save your information directly to their mobile address book.

NOTIFICATIONS AND REPORTS Our service tracks how many people have viewed and downloaded your contact information, as well as notifying you by e-mail when someone has downloaded, followed or referred your contact information.


Kelsey Media Productions | Burlington, Massachusetts USA | www.kelseypro.com

 

Kelsey Media Productions announces iPad web development services.


Kelsey Media Productions is excited to announce the web development services for iPad. The incredible growth of mobile technology makes this an area that Business Owners CANNOT ignore any longer.

iPad has penetrated greatly in the market and its users are increasing in numbers. iPads dominated among tablets in driving digital traffic. The iPad is often used for web browsing and online ordering. iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higherm share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic).

If you have a website and are looking to increase web traffic then you will need to have a website that will target the iPad user. Your website may be compatible with mobile smart phones but it will not give the results needed for the iPad. Flash along with video that is not rendered for HTML5 will not work. At Kelsey Media Productions our mobile sites utilize the enhanced capabilities of HTML5. Developed to bring ecommerce, animation, custom slide shows, integrating audio and video to popular mobile devices and the iPad.

Kelsey Media Productions can create a custom iPad site or take your existing web design and format it for mobile using no generic templates. Our mobile services are a one-time cost.  Your iPad website can be placed within a folder of your server having no additional monthly fees. Call us at 781.365.4800 or take the time to visit our iPad site to see samples along with other services we offer. http://www.kelseypro.com/ipad

 

About Kelsey Media Productions

Kelsey Media Productions specializes in a wide range of creative marketing opportunities and digital media. Services include web design formatted for mobile devices, website development, online animation, social media strategies, video and audio production, print advertisement, e-commerce storefront solutions, and portfolio presentations. The company also has experience with organizing marketing and promotional events in which they provide all entertainment and décor. Kelsey Media Productions also conducts in-store demonstrations and unique attractions that draw crowds to your storefront to increase your clientele base! Their digital media skills and marketing expertise help their clients to develop creative marketing campaigns, delivering results in highly competitive markets.

The founder and president of Kelsey Media Productions, Stephen Cataldo,  has over two decades of experience working in the online media and creative marketing arena. He has collaborated with over 300 clients to provide marketing solutions, product design, videos, demos, and major events marketing.

Kelsey Media Productions also offers full-service website design, online shopping carts, and management. Each client receives a consultation to determine the best design and marketing solutions. Some of the most popular web services include video spokesperson and presentations, photography, logo design, themed slide shows, motion graphics and animated video banners.

For more information, contact the following:

Stephen Cataldo
Founder/President
781.365.4800
http://www.kelseypro.com

Using QR Codes – The Complete Guide!

By Linda Mentzer (c) 2012

Kelsey Media Productions found this article to be very useful. We have clients who have had great success using QR codes for product brochures, business cards and at Trade Shows.

Scan this code to be directed to our mobile site:

 

Although many marketing gurus disagree on the efficacy and efficiency of QR (quick response) codes, consumer data from Europe and Japan prove otherwise. QR codes are quick to implement and cost virtually nothing, especially to the seasoned marketer. In fact, all they demand are a few design changes and a dedicated mobile webpage or site. And they have the potential to deliver some great returns.

While QR codes may not have caught on like wild fire in North America, it’s only a matter of time. In this article, we’ll help you understand and adapt your marketing campaign to the vagaries and many benefits of QR codes.

 

 

Defining Your Objective

The idea behind a QR code is to deliver additional value with a product or an advertisement. That makes it necessary to be highly relevant with the information that you decide to link to. So the first step in QR code marketing is to define the purpose behind your campaign. Some methods to use QR technology include,

Drive visitors to your mobile site or towards your social marketing pages. Boost brand awareness and add value by giving users information or tips via multimedia. Deliver discounts or coupons or implement brand loyalty and reward point programs. Organically grow a mailing list by asking users to opt-ín.

Whatever your objective, make sure to state it clearly and concisely next to your QR code. A code without any information next to it is going to look like a bland pattern and can even be mistaken for a part of the overall material design by customers who aren’t very tech-savvy. Try using a single sentence to describe the value your QR code offers and the action that needs to be taken. “Scan this code to like us on FB” or “Scan to receive a discount” are great calls to action because they ensure that the technology is clearly mentioned while the link destination comes up in the form a kicker.

Sourcing Your Code!

If you’re going to use a free QR code generator, do a little research and find quality software that has the least number of error rates. Code generators are only as good as the programmers that develop them, so be wary of new programs and test extensively.

Placing Your Codes

One of the greatest things about QR codes is that they can be placed anywhere! On advertising billboards, signage, printed material, websites, the sidewalk, buildings, vehicles and virtually any conceivable public space. There’s even a QR code that’s been embedded into a gravestone that leads to a memorial site! You are only limited by your imagination, so try to think up novel ways to leverage QR technology in the interests of your brand.

Understand that a QR code is a form of physical hyper-linking and that means in order for it to deliver results it must be scanned in an area that offers wireless connectivity, i.e. mobile sígnal reception. Underground mass rapid transit systems, some auditoriums and halls and airplanes do not have this prerequisite and should be added to the list of places that DO NOT support a QR code campaign.

Metrics!

QR codes are dynamic and you can redirect them. This makes a single permanent QR code in a prominent location, a constant source of customer interaction. That’s why metrics are important.

Keep measuring the success (or failure) or your campaign. The key thing to worry about is how long people are spending on the landing page that your QR code leads to and the number of visitors to the page. If you find that results are unsatisfactory, tweak you materials accordingly.

Design Vs. Scannability: A Fine Line

A huge challenge with QR codes is to balance out design with scannability. Here are some tips to help keep your code on the level.

Building Design

We’ve covered quite a distance from the time when QR codes needed to be monochrome with a distinctly checker box look. Today’s QR codes can be designed to fit the theme of virtually every marketing campaign. This is made possible by the fact that modern codes can have up to 30% of their pattern obstructed and still be scanned successfully.

To take advantage of this, you’ll want to find a reliable code generator that creates codes with a 30%, 20% or 10% error correction rate. This will allow you to integrate your graphics into your code or even to superimpose an image over part of the code box.

The higher the level of superfluous graphics (from the scanner’s point of view) the higher your error correction percentages will have to be. Keep in mind that adding graphics to a QR code with 0% error correction rates will result in a completely unscannable code.

However, remember that a high level of graphical addition and improper placement can reduce the readability of your code. To solve this problem, keep testing your code and move the graphics around it until you achieve optimum scannabilty while retaining a great looking QR code.

Scan Testing!

Test your QR codes with multiple readers and devices. QR codes are still a relatively emerging technology and, before you start printing them on everything conceivable make sure you test the scannability of your code on multiple mobile operating systems, most importantly (Apple, Android and Blackberry). In fact, test out several different code scanning apps as well. This is especially important when using highly stylized custom codes.

Contrast Matters!

While designer codes can look great on your brand materials make sure to use colors that create an effective contrast. Too little contrast can make the code indistinguishable from the background and will lead to poor scannability and reduced scan rates.

Be Size-Wise

QR codes need to be large enough to be registered by mobile scanners and a code that’s too small can have a serious impact on your campaign. If you’re using Microsoft Tags try to ensure that your code is at least 1 sq. inch in size, although 1.5 sq. inches is a far more readable option when using standard codes.

The Quiet Zone

When it comes to brand packaging, every available space tends to be filled with marketing material or general information. In order to make sure that your codes are scannable, you’re going to have to leave a margin of uncluttered space around it that’s devoid of text or graphics.

For mobile web design services or to setup a mobile page contact: Kelsey Media Productions 781.365.4800 or visit us at http://www.kelseypro.com

 

 

OLED TVs Dominate CES 2012, But be Cautious

The most buzzed about items at the 2012 International Consumer Electronics Show were undoubtedly OLED televisions — namely Samsung’s and LG’s — but questions remain whether the items are more than just another hyped, yet useless gadget.

OLED televisions look fantastic!

There’s no denying that OLED televisions offer an incredible picture — these eyes have never seen something so clear and beautiful — but who knows whether they will ever really catch on worldwide. OLED stands for “organic light-emitting diode.”

It seems as if there is always some hot new television advancement that is hitting the market — oftentimes introduced at CES — but not all take over the market like most predicted. 3D televisions were supposed to dominate the market, yet look doubtful to ever really make a major dent into the industry, especially for homeowners.

CES 2012 still had a lot of 3D televisions and related technology, but generated significantly less interest than it did a year ago. The reason why is because people finally figured out that although the technology is pretty cool — who doesn’t love watching something in 3D? — it just isn’t that viable. Seeing Avatar in 3D in a massive movie theater is an incredible experience, but watching a similar movie in 3D on a significantly smaller screen in the confines of your home just doesn’t affect you in the same way.

OLED televisions certainly offer some amazing upgrades to your standard LED television, but excuse me if I’m a bit hesitant to anoint it as the next item to appear in all of our homes.

One of the best at CES in Las Vegas was LG’s 55-inch OLED television. LG hypes the 3D capable television as only four millimeters deep and uses technology that recreates its own light energy organically. The television was named CNET’s Best of CES 2012 — the other top contender was actually Samsung’s OLED television — and was one of the most trafficked areas at the Las Vegas Convention Center.

It hasn’t hit the markets yet nor does it have a price tag on it, though early guesses have it coming out in the second or third quarter. LG has refused to speculate on the price, but DisplaySearch estimates that it will retail for $8,000.

The high price tag would make owning the OLED extremely cost-prohibitive to most Americans. Even LG doesn’t expect a lot of people to buy at that price — it hopes to sell 30,000 units a month — but that hefty price tag won’t come down unless more people buy. The more people that buy the television, the lower the manufacturing costs become.

There’s no doubt that the most ardent of television aficionados will try to pick up an OLED television, but it could be years, if at all, for your average homeowner to be able to purchase the high-end electronic.

This isn’t an attempt to rain on the OLED television parade, but tempering expectations would be useful in this instance. It’s natural to want to hype up a cool gadget as the next item to take over our existence, but more often than not that doesn’t happen.

OLED televisions appear to be pretty fantastic televisions and I’d love to own one in my home. But don’t bet the house that they will revolutionize the way we watch television, as some have suggested.

They could certainly see widespread success at some point, but as we saw with 3D televisions, it is far from a guarantee.

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