Category Archives: mobile

5 Advanced SEO Strategies You’re Probably Aren’t Using

BY PETER ROESLER
These simple but overlooked tactics can help boost your site’s traffic and revenue.

A lot of businesses have had their current websites for several years and while they may be functional, they may not be optimized for SEO in the current environment. SEO is a fast changing field, and even a site that was perfect a couple of years ago may be out of date when it comes to strategy and best practices. Many articles have covered simple things a business owner can do to improve their site’s SEO and internet marketing, this article will focus on a few advanced topics. Here are five advanced SEO strategies you probably aren’t using.

Business man point the text: What's your Online Mkt Strategy?

 

  1. Optimize PDFs for SEO
    Many people don’t realize that Google treats the PDFs on websites like webpages. Not just indexing the title of the file, but the contents within as well. For a start, this means that businesses should use keywords as they would on any other page on the site. Also, the PDFs on the site to promote can advance the company’s content marketing and SEO goals. Marketers should include keywords in their headings, give the file an SEO-friendly file name, and include all meta description options available when creating the file. Since, the links within the document count when clicked, be sure to include links back to the website in the logo (like you would on the website) and links to supporting content on the site. Finally, be sure to include as much text as possible and not rely too much on images. Google can read a pdf, but it still can’t assign an SEO score for a picture other than the information in the alt tag. So be sure to include a description to go with your graphics if you want the information to be easy to find through search.
  2. Use Paid Promotion on Social Media to Boost Traffic
    Business owners often want to improve their SEO rankings so they can increase their website traffic, but in some ways, that’s putting the cart before the horse. Google and other search engine algorithms take into account how much traffic a page gets when determining its ranking. So increases traffic to a site will boost its SEO, which in turn, boosts the traffic even higher. Social media is a great way to get the ball rolling. Most social media platforms have some form of paid promotion or ads that can be used to increase traffic. Business owners and marketers need to take advantage of these tools so they can find their target audience and lead them to their site. So long as the content is original and interesting to the audience and the targeting is done right, business owners can send a large amount of traffic for a small amount of money. And if people like what they see, they’ll come back to see more and share the link with friends. This sort of activity will boost a site’s SEO ranking.
  3. Continuously Create Quality Content
    There are a lot of ways that website owners can improve the structure of their site and SEO-friendliness of the content, but the one algorithm-proof method to improve a site’s search ranking is to continuously create content that’s useful to the audience. Though it may take effort and resources, businesses should endeavor to create blog posts and other forms of content for their site on a regular basis. This benefits the site in several ways. First, the SEO visibility of a site increases with the number of pages indexed, so continuously adding content provides more content for search engines to index. Secondly, creating blog posts that are topical, interesting or that answers a question takes advantage in the changes in the way people search and use the internet. People are searching for the answers to specific questions or looking for interesting things to share with their friends. Creating this kind of popular content will serve a business better than the most SEO-optimized traditional About Us page. Just be sure that the created content is SEO friendly.
  4. Use Niche Directories
    Many website owners are guilty of throwing the baby out with the bathwater. At one point, directories were a large part of SEO, but now being listed in the wrong kind of directory can lead to a Google penalty. Understandably, many website owners have avoided all directories to be safe. However, this is overkill and deprives businesses of a very useful tactic. Niche directories are small directories created to serve a very specific community. If you’re a maker of handmade goods or the producer of organic foods, there are people looking at niche directories trying to find these kinds of sites. As long as the directory is targeted and useful, it’s okay with Google. Do a local search for your industry and see what directories come up and submit your site.
  5. Focus on Neighborhoods to Improve Local
    Local businesses are getting better at using the internet to find customers and changes to the Google algorithm for local search rewards small local businesses. For example, Google now divides more cities into subdivisions instead of considering each city as one unit. This means that businesses that identify their location within the city can turn up in important searches for local businesses. Businesses should try to keep a consistent name, address and phone number. Changing the NAP of a business makes it harder for Google to accurately place the business in local search radii. Additionally, businesses should include their neighborhood in website copy and marketing. This helps if someone searches for something like “deli near Southside Pittsburgh”. Also, be aware of nicknames and other ways the neighborhood could be identified, such as the dozens of nicknames for the different areas within areas of Manahattan (e.g. The Diamond District in Midtown).

So those were five advanced tips for SEO you may not be using. I hope you learned something new. If you didn’t learn anything but read to the end anyway, thanks for sticking around. For  a wide variety of services that can be helpful to your business contact Kelsey Media Productions.

This Google Change Hits Small Businesses. Are You Ready?

Most of our clients have already taken care of having a mobile-ready website for their business. Just in case you or somebody you may know who is not aware that this has really happened. So stop what you’re doing, ’cause we’re about to ruin the image and the style that you’re used to.

No really. This is big. And it just happened last week.

First thing’s first: Test your site’s mobile-friendliness RIGHT NOW.

Not long ago Google announced that as of April 21 “we will be expanding our use of mobile-friendliness as a ranking signal.” That’s a major change.

But what does that mean exactly?It means that preferential ranking treatment is now given to sites that are “optimized” for mobile. It also means that having a mobile-friendly website is no longer a nice option to give your customer—it’s absolutely essential.

The good news is it’s pretty easy to see if your site makes the grade…

Take the Google Mobile Test Now!

Read Article from Google

If your business does not have a mobile website and will be affected by losing search presence on Google – Kelsey Media Productions can help!

We have designed several mobile-friendly websites that can work seamlessly with your existing website design.

KELSEY MEDIA PRODUCTIONS MOBILE WEB DESIGN SERVICES

Our web design services including mobile come with a One-Time cost with NO Monthly Fees!

If you need more information then Get your burning questions answered by our experts at 781.365.4800.

If you are also looking for a new website that works on desktop PC, Tablets, iPad and all smart phones… then look no further!

The Awesome Power of Mobile Devices for Local Marketing!

by Peter Roesler

Understanding consumer behavior is an important part of marketing. The way business owner see and expect from consumer behavior is shown by their actions. These beliefs about consumer behavior are normally based hearsay and intuition, since small business owners usually lack the resources need for large-scale consumer expectations survey. A new study from the Local Search Association does a lot of the heavy lifting by showing how consumers use their mobile devices.  This article will review some of the major takeaways from this study and how marketers can use them.

The information comes from a collaboration between Burke, Inc. and the Local Search Association based on 2013 statistics from their annual “Local Media Tracking Study,” The study analyzed the reach of various local media sources across computer/laptop, mobile phone/smartphone and netbook/tablet.

The study is based on interviews with 8,000 U.S. adults conducted online and by phone. The Local Search Association recently released infographics that highlight data that shows more consumers turn to mobile devices when seeking, discovering or considering local business information.

The main takeaway for marketers from this information is that mobile marketing is becoming the prefered channel for many consumers who would once have used desktops and laptops to learn about and engage with companies. This means that mobile marketing isn’t bringing in entirely new customers by reaching people who were previously unreachable. The growth in mobile device usage correlates with a decline in desktop and laptop usage.

To illustrate, the percentage of people using computers and laptops for searching for local products and services dropped from 80 percent to 73 percent between 2012 and 2013. On the other hand,le mobile device usage increased from 25 percent to 34 percent and netbook/tablet usage rose from 6 percent to 11 percent.

It also important to note that desktops are still the most preferred source for looking up information. However, the clear trend is that desktop computing is becoming less important as mobile marketing grows. Also, searches through mobile devices are more likely to lead to a sale. Searches from mobile devices were more than 20 percent more likely to result in a local purchase. According to the research, 78 percent of mobile phone searches led to a local purchase, compared to 61 percent for desktops and laptops.

SEL-41-800x452

One of the reasons mobile marketing is becoming so important relates to the technology involved. While there are certainly new technology for TV and radio advertising, mobile devices offer the greatest advantage to marketers.

“As customer touchpoints expand, retailers continue to investigate other ways to diversify their marketing spend, including budgeting for increased spend for text advertisements, display ads, social, and attribution models,” said Shop.org Executive Director Vicki Cantrell.

Cantrell’s comments fit in with another takeaway from the Local Search Association study. The study found that why search was easily the most popular reason people were drawn to a retailer, there were a lot of marketing options that each brought in a significant amount of business to a company. Mobile marketing can easily be integrated with these other tactics so business owners can offer coupons, use email marketing, promote content on social media and more.

SEL-61-800x495

This research shows why mobile marketing is so important to small and local business. When looking at long-term trends, it’s clear that mobile devices will become more important than desktops and laptops in the future. Also, the best way to reach a large number of consumers is to a use a diversified marketing strategy. Mobile marketing can help with this because these devices can be used as platforms for email, social and content marketing.

BASIC 3 POINT LIGHTING FOR VIDEO & FILM

Poorly lit scenes can leave your project looking flat and lifeless. But if you can get the lighting right, it will help establish a tone, and bring the depth and texture to your footage. In this segment, we talk about the basics of 3 and 4-point lighting including key lights, fill lights, backlights and set lights. Plus, some insight into hard light and soft light, and high key and low key lighting styles. Knowing the fundamentals of basic lighting setups can help breathe life into bland scene.

Creating the Film Noire Look (High and Low Key Lighting)

Color Temperature and Lighting

Gels and Diffusion: Everything You Should Know

Businesses looking to design a new website this is a must!

Our responsive web designs work effectively across all Pc and mobile devices.

One Website, Many Devices

Kelsey Media Productions is now offering – Responsive Websites! What is a Responsive Website? In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

Easier to Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.

For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.

Conclusion

Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.

The benefits are obvious: You build a website once and it works seamlessly across thousands of different screens. Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer finding businesses, restaurants and reading their news on the mobile web rather than in apps — I think it’s inevitable that responsive design is taking off. For business owners, it offers the simplest way to reach customers across multiple devices. For users, it ensures a great experience on every screen. For quality results, contact us or call 781.365.4800 for your free consultation or check out some of our responsive web site projects at Kelsey Media Productions.

Welcome Our New Affiliation!

Take a look at BostonMobileWebsite.com affiliated with Kelsey Media Productions creative marketing group. Marketing strategies and digital media services for small and large businesses – call 781.365.4800 for a free consultation.

Screen Shot 2013-08-14 at 8.23.29 AM

New Restaurant Website and Marketing Services

INTRODUCING OUR MOST RECENT RESTAURANT WEBSITE!

Kelsey Media Productions produced custom web designs, photography, mobile sites with social networking for Boston Chowda Co. along with other restaurants from their Kitchens of
the Bay State Restaurant Group.

Checkout some of our mobile restaurant websites and services we can offer, One-time charge with NO monthly fees!

 

More people are accessing the internet using their mobile device. Restaurants without a mobile presence are missing out on a massive opportunity to drive new customers into their stores.

Mobile Website Discount Prices Start at $499!

We can take your existing web design and format it for mobile – or create a new custom design.

Kelsey Media Productions specializes in Creative Marketing, Video Production, Web Animation, Digital Media, Marketing Events, Website Spokesperson, FB Apps., Photography, SEO, Social Networking, Web Design/eCommerce for Mobile and PC.

About time—Apple now experimenting with a watch-like device

Little is known, but NYT, WSJ both report using anonymous sources.

Apple is experimenting internally with the development of a watch-like device with smartphone capabilities, according to separate reports from The New York Times and Wall Street Journal today.

Screen Shot 2013-02-11 at 10.23.10 AM

Details beyond that fact remain murky. The NYT report indicates the watch may “operate on Apple’s iOS platform” and be built with a curved glass surface, leveraging “the company’s understanding of how such glass can curve around the human body.” WSJ reports Apple has already talked with manufacturing partner Hon Hai Precision Industry Co. (aka Foxconn) about the idea, and this initiative could be the centerpiece of Apple’s next large product group beyond smartphones and tablets.

Both pieces relied entirely on anonymous sourcing from Apple—”according to people briefed on the effort” for WSJ and “according to people familiar with the company’s explorations, who spoke on the condition that they not be named because they are not allowed to publicly discuss unreleased products” for NYT.

Screen Shot 2013-02-11 at 10.24.15 AM

If all this pans out, Apple would be primed to break into the emerging wearable computing market. It’s an area focused mostly on fitness today, but Apple has shown public interest. The company partnered with Nike on devices like the FuelBand or those iPod-connecting shoes. Apple has also previously partnered with Corning Glass, using the company’s Gorilla Glass, so it’s not a reach to say finding a use for the stretchable, new Willow Glass could be on Cupertino’s agenda.

The lack of on-the-record info didn’t stop NYT from speculated on some logical future uses for such a device—mobile payments using Passbook, GPS functionality, Dick Tracy-like communications.

Strum app turns a status update into music video

USA TODAY11:20a.m. EST December 13, 2012

Smule’s new Strum app turns status updates into music videos.

That’s what the folks at Smule, which makes popular music-oriented apps, have done this week with Strum.The free app for Apple iOS devices lets you shoot a 15-second status update and use their tools to vocalize your musings with a backing track, and add Instagram-like photo filters to pretty up the image.

The app “turns your life into a music video,” says Prerna Gupta, the general manager of Smule, which is best known for its Magic Piano app, with over 20 million installs.

“A really fun app. that friends and family can enjoy”
Stephen Cataldo

Smule has virtual instrument apps for flute, trombone and violin as well. It also used auto-tune technology on the Songify app, which was developed by Gupta’s then-Atlanta-based Khush before it was acquired by Smule in 2011.

Gupta and the Khush staff moved to California. Strum is the first collaboration between the two teams, she says.

Smule has reaped nearly 80 million downloads since first formed by Stanford University professor Ge Wang in 2007 as a side project, and now has 60 staffers.

Strum is the company’s first video app, and has 22 visual filters to enhance the image.

While the app is free, the company plans to make money by selling add-on filters.

Status updates have a limit of 15 seconds, and can be produced within the app.

Cost Effective HD Video Templates To Help Promote Your Business.

 VIEW OUR ANIMATED VIDEO TEMPLATES

Kelsey Media Productions is offering custom HD Video Templates designed
to help build awareness to your business, products and services.

These high quality Animated HD Video Templates will help build awareness to your business, products and services. The custom template samples can all utilize Video Footage, Content, Photo Stills, your selected Music and company logo. Videos can be viewed on your Website, YouTube, Vimeo, Facebook, a Presentation or added to a television spot. 

It’s easy – to get started in producing your Animated HD Video….. you pick a template and send us the media/content you want to use. We then edit your production. When that has been completed we will provide you with a finished production file rendered for your needs. In addition to being a cost effective marketing tool these templates are visually stunning and professional. 

KMP recommends our custom templates to clients because it’s probably the fastest, easiest way to add professional, customizable motion graphics to a project. 
VIEW OUR ANIMATED HD VIDEO TEMPLATES


– CLICK HERE TO VIEW OUR ANIMATED HD VIDEO TEMPLATES –

call us now…. 781.365.4800

Kelsey Media Productions | USA