Poorly lit scenes can leave your project looking flat and lifeless. But if you can get the lighting right, it will help establish a tone, and bring the depth and texture to your footage. In this segment, we talk about the basics of 3 and 4-point lighting including key lights, fill lights, backlights and set lights. Plus, some insight into hard light and soft light, and high key and low key lighting styles. Knowing the fundamentals of basic lighting setups can help breathe life into bland scene.
One Website, Many Devices
Kelsey Media Productions is now offering – Responsive Websites! What is a Responsive Website? In simple terms, a responsive web design uses “media queries” to figure out what resolution of device it’s being served on. Flexible images and fluid grids then size correctly to fit the screen. One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.
Let’s take the following example. Someone searches for a product on their smartphone during a lunch break at work. They find a site that has the product they’re looking for, and decide to continue researching this product on the same site when they get home. Except, when they get home, they will use their desktop instead of their smartphone.
If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.
Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.
That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone.
For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.
Responsive web design is recommended by Google, it allows one website to provide a great user-experience across many devices and screen sizes, and it also makes managing your SEO strategy easier. For these reasons, responsive web design is the best option for your mobile SEO strategy.
The benefits are obvious: You build a website once and it works seamlessly across thousands of different screens. Given the rapid adoption of tablets and smartphones — and the fact that users currently seem to prefer finding businesses, restaurants and reading their news on the mobile web rather than in apps — I think it’s inevitable that responsive design is taking off. For business owners, it offers the simplest way to reach customers across multiple devices. For users, it ensures a great experience on every screen. For quality results, contact us or call 781.365.4800 for your free consultation or check out some of our responsive web site projects at Kelsey Media Productions.
Little is known, but NYT, WSJ both report using anonymous sources.
Apple is experimenting internally with the development of a watch-like device with smartphone capabilities, according to separate reports from The New York Times and Wall Street Journal today.
Details beyond that fact remain murky. The NYT report indicates the watch may “operate on Apple’s iOS platform” and be built with a curved glass surface, leveraging “the company’s understanding of how such glass can curve around the human body.” WSJ reports Apple has already talked with manufacturing partner Hon Hai Precision Industry Co. (aka Foxconn) about the idea, and this initiative could be the centerpiece of Apple’s next large product group beyond smartphones and tablets.
Both pieces relied entirely on anonymous sourcing from Apple—”according to people briefed on the effort” for WSJ and “according to people familiar with the company’s explorations, who spoke on the condition that they not be named because they are not allowed to publicly discuss unreleased products” for NYT.
If all this pans out, Apple would be primed to break into the emerging wearable computing market. It’s an area focused mostly on fitness today, but Apple has shown public interest. The company partnered with Nike on devices like the FuelBand or those iPod-connecting shoes. Apple has also previously partnered with Corning Glass, using the company’s Gorilla Glass, so it’s not a reach to say finding a use for the stretchable, new Willow Glass could be on Cupertino’s agenda.
The lack of on-the-record info didn’t stop NYT from speculated on some logical future uses for such a device—mobile payments using Passbook, GPS functionality, Dick Tracy-like communications.
USA TODAY11:20a.m. EST December 13, 2012
Smule’s new Strum app turns status updates into music videos.
That’s what the folks at Smule, which makes popular music-oriented apps, have done this week with Strum.The free app for Apple iOS devices lets you shoot a 15-second status update and use their tools to vocalize your musings with a backing track, and add Instagram-like photo filters to pretty up the image.
The app “turns your life into a music video,” says Prerna Gupta, the general manager of Smule, which is best known for its Magic Piano app, with over 20 million installs.
“A really fun app. that friends and family can enjoy”
Smule has virtual instrument apps for flute, trombone and violin as well. It also used auto-tune technology on the Songify app, which was developed by Gupta’s then-Atlanta-based Khush before it was acquired by Smule in 2011.
Gupta and the Khush staff moved to California. Strum is the first collaboration between the two teams, she says.
Smule has reaped nearly 80 million downloads since first formed by Stanford University professor Ge Wang in 2007 as a side project, and now has 60 staffers.
Strum is the company’s first video app, and has 22 visual filters to enhance the image.
While the app is free, the company plans to make money by selling add-on filters.
Status updates have a limit of 15 seconds, and can be produced within the app.
Kelsey Media Productions is offering custom HD Video Templates designed
By Chris Crum
Email is thirty years old, and it’s arguably bigger than ever, despite other technological advancements in computing and communication. The number of emails sent per day continues to increase, and there are way more accounts than even Facebook has.
What has been more successful for you in your marketing efforts? Email or social media?
This week, ReadWriteWeb interviewed “father of email,” Ray Tomlinson, who implemented an email system in 1971 on the ARPANET (Advanced Research Projects Agency Network). The piece cites some stats from the Radicati Group, saying that 144.8 billion emails are sent per day, and the number projected to hit 192.2 billion in 2016. Another stat from the same source: there are currently 3.4 billion email accounts worldwide, and somewhere around 75% of them are actually individual people.
That works out to be over 2.5 billion accounts of individual users. Facebook recently announced that it had hit the 955 million active user milestone, with just 552 million of them accessing it daily.
In the interview, Tomlinson is quoted as saying, “Email has the time difference – that is, you send it now, you read it later – you don’t have to have someone sitting there and ready to respond like you do with instant messaging to make it work and make it effective. You can use instant messaging that way, but if they’re not there, nothing happens, and you gotta remember that there may be a message coming back to you and go back to the IM client and look for the response.”
He also said he expects email to be around for “a good long time,” adding that “We may find that these other forms of communication may be merged with email.”
We are indeed still seeing the merge of other online communication channels with email. For example, earlier this summer, Facebook started listing Facebook email addresses as the default email address for users, as even the world’s largest social network recognizes email’s importance to the communication landscape. Google+ and Twitter have both recently made moves indicating that they are relying more on email for user engagement.
Email is even making its way to Google searches. Last month, Google introduced a new way for you to search your Gmail account right from the Google search box, perhaps enabling users to access old emails when they’re at their most relevant. It’s only in limited trial mode right now, but this could become an important Google feature sometime soon.
In this article, I talked about why this could make email marketing even better for conversions. The point I was trying to make is that it can make marketing messages available perhaps when they’re more relevant to the audience, when they’re actually searching for something that you’re selling. Basically, it adds some search marketing advantage to your email marketing efforts, though perhaps not in a way that’s as visible as straight paid search. But hey, it’s free.
ExactTarget’s Jeff Rohrs said in a piece about email’s 30th anniversary, “In fact, an overwhelming 77 percent of all consumers surveyed prefer to receive promotional messages from companies via email compared to five percent who prefer text messages and four percent who prefer Facebook. Email is also one of the most utilized apps on every smartphone — right up there with the phone, text messaging and the browser itself.”
Emphasis is mine, because those numbers are quite interesting, given how much we see about Facebook marketing these days.
According to a recent study from Experian, email volume rose 10% in the second quarter, compared to the second quarter of last year. This is only a continuation in a trend the firm says it has seen each quarter for the past three years. Open rates were similar to those in Q2 2011. While click rates declined from last year, the pace of that decline slowed. Revenue per email fro multi-channel retailers increased from $0.13 to $0.14.
According to that study, the average click rate rose for business products and services in Q2.
Kelsey Media Productions is excited to announce the web development services for iPad. The incredible growth of mobile technology makes this an area that Business Owners CANNOT ignore any longer.
iPad has penetrated greatly in the market and its users are increasing in numbers. iPads dominated among tablets in driving digital traffic. The iPad is often used for web browsing and online ordering. iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higherm share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic).
If you have a website and are looking to increase web traffic then you will need to have a website that will target the iPad user. Your website may be compatible with mobile smart phones but it will not give the results needed for the iPad. Flash along with video that is not rendered for HTML5 will not work. At Kelsey Media Productions our mobile sites utilize the enhanced capabilities of HTML5. Developed to bring ecommerce, animation, custom slide shows, integrating audio and video to popular mobile devices and the iPad.
Kelsey Media Productions can create a custom iPad site or take your existing web design and format it for mobile using no generic templates. Our mobile services are a one-time cost. Your iPad website can be placed within a folder of your server having no additional monthly fees. Call us at 781.365.4800 or take the time to visit our iPad site to see samples along with other services we offer. http://www.kelseypro.com/ipad
About Kelsey Media Productions
Kelsey Media Productions specializes in a wide range of creative marketing opportunities and digital media. Services include web design formatted for mobile devices, website development, online animation, social media strategies, video and audio production, print advertisement, e-commerce storefront solutions, and portfolio presentations. The company also has experience with organizing marketing and promotional events in which they provide all entertainment and décor. Kelsey Media Productions also conducts in-store demonstrations and unique attractions that draw crowds to your storefront to increase your clientele base! Their digital media skills and marketing expertise help their clients to develop creative marketing campaigns, delivering results in highly competitive markets.
The founder and president of Kelsey Media Productions, Stephen Cataldo, has over two decades of experience working in the online media and creative marketing arena. He has collaborated with over 300 clients to provide marketing solutions, product design, videos, demos, and major events marketing.
Kelsey Media Productions also offers full-service website design, online shopping carts, and management. Each client receives a consultation to determine the best design and marketing solutions. Some of the most popular web services include video spokesperson and presentations, photography, logo design, themed slide shows, motion graphics and animated video banners.
For more information, contact the following: