Keeping up with some new ways to market your products or services.
Results from this Slide Show below will give you a good reason on why any business should market themselves on Facebook, utilize a blog site and make sure they can easily be accessible on mobile devices.
[flashvideo file=http://www.kelseypro.com/marketingtrends.flv /]
If you need help in marketing your business with todays new trends – give Kelsey Media Productions a call today.
“A Website Spokesperson is the most effective way to bring awareness to your product or message!”
CHOOSE AN ACTOR OR BE YOUR OWN WEB SPOKESPERSON
An online spokesperson program allows you to pay a one time production fee, for complete ownership rights to a customized video production for your website. Your production incorporates one of our live actors combined with your customized message.
Our more popular walk on approach allows the actor to appear in front of your website and remain in place as your visitor interacts with your website page. Our code can control the website spokesperson to be viewed once or multiple times per visit.
For a more personal touch you or someone you know can be your Web Spokesperson. Call or visit us online to check out our samples, portable chroma key services and discount special. Be ready to welcome guests to your website and provide them with information, products and special offers.
CALL US NOW AT 781.365.4800
or visit http://www.kelseypro.com
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It’s no secret that online social networking (done well) is a great way to market yourself or business. Social network applications can make that even easier. Our applications are designed to enhance the experience for users on Facebook. Kelsey Media Productions most recent projects have included creating Facebook applications designed to help corporations, small businesses, schools, houses of worship and artists. Each app. we develop can be seamlessly placed into a FB page. Our FB apps. can be used to help market, promote and bring awareness to your products and services. If you have a following on FB and are looking to create a buzz, then a custom FB app. would be an effective way to showcase you or your company. Click on the link below, navigate through our website app. and then give us a call. |
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Kelsey Media Productions specializes in Marketing Communications, Video Production, Digital Media, Marketing Events, Website Spokesperson, Desktop/Mobile/FB Apps. Shopping Carts, Web Design for Internet & Mobile Devices.
Call us now at 781.365.4800
Kelsey Media Productions | Burlington, Massachusetts USA | www.kelseypro.com
“It is important to make sure your website can be accessed by customers using mobile devices.”
More people are accessing the internet with mobile devices than computers. The holidays are already predicting more smart phones will be sold than ever! Kelsey Media Productions has produced several websites for businesses… We will create a website designed to render on all the popular hand held mobile devices. Your project will be handled by a team who knows their way up, down, and around the entire process of designing, developing and deploying mobile websites.
Unlike most companies offering this service, we will take your existing web design and format it for mobile use. There is no additional costs required. Your mobile website can be placed within a folder on your server. We will install a redirect code within your main website home page that will detect when a mobile user is visiting. The redirect will automatically direct the mobile user to your new mobile website.
Mobile and PC users can have different reasons for visiting the same site. Mobile users are more likely to want information to help them at that location or time, such as finding directions or finding out what services are offered.
If you already have a website…. without using the proper coding and design your existing website navigation may be frustrating or your page layout along with content may be impossible to read. Flash buttons along with animation will not work properly with most mobile phones. Because of this, you may risk losing ground to your competition, failing to connect with users and missing out on opportunities to extend and strengthen your services.
Our experience and expertise will make your mobile device website a winner. For more information and work samples visit http://www.kelseypro.com
Time to go mobile –
Rungreen mobile site increases online traffic by 10 percent.
By Rimma Kats
July 22, 2010
Online retailer Rungreen has increased its online traffic 10 percent via the launch of its mobile-optimized site.
“We asked to be upgraded as soon as possible so that we could maximize the huge potential of mobile going forward,” said Paul Bondsfield, ecommerce manager at Rungreen, Holland, MI.
“We know that smartphones are being utilized at a rising pace – and wanted to be part of that.
“[A challenge was] the ability to stay on top, continue to tap into new customer bases, and make our products available quickly and efficiently,” he said. “We hope to utilize new technology to solve any challenges that stand in the way of our customers browsing where they want and when they want.”
Rungreen is wholly-owned by Fillmore Equipment, which owns several John Deere dealerships.
Mobile retail
Using the service, retailers can bring their online stores, individual products or promotions to their social media communities.
The mobile package lets a retailer open a mobile-optimized store that is accessible from any iPhone or other smartphone platforms.
The package includes an mcommerce template design, mobile store logo, mobile banner graphics and an auto-detect script that routes mobile consumers to a retailer’s store.
“Web stores like Rungreen need to be able to provide their clients with the ability to buy their products from wherever they are located,” he said. “Many times their customers may be out in the field when they realize that they need a specific part, being able to order the parts or products without needing to go back to their office is essential.
Social media
In addition to the mobile package, there is also a Facebook Package that adds an online store tab to a retailer’s Facebook profile page and a Facebook icon to the online store for instant shopping links.
Retailers using the Twitter package can create and send promotion updates.
Additionally, the blog package lets retailers create their own blog and post entries.
“From the mobile version of the Web store, customers can view the home specials items that are currently on sale, as well as search for items on the store, or browse store categories,” Mr. Gil said. “Once a product they are interested is found, they can view the product along with all images available, any reviews for the product, and options available.
“The visitor can add the item they are looking at to their shopping cart and checkout securely,” he said. “Additional functionality includes the store administration being able to log into a mobile version of their store control panel to view orders, customers, and products.”
Kelsey Media Productions can provide on-line shopping for computer and mobile devices call us now at 781.365.4800 for more information.
Around this time last year we put together a comparison of various video sites to determine which ones had the best overall quality and user experience. Since then, high-definition-capable digital cameras and camcorders have taken off, and several major video hosts have rolled out official support for wide-screen, super high-quality Flash video in response. So we think the time has come to take another look at what these sites are offering now and crown a new leader in the realm of HD video.
The six sites we’re putting head to head are: YouTube, Vimeo, Facebook, DailyMotion, SmugMug andBlip.tv.
Quality. For our tests, we looked at detail on two levels–both still and in motion. For the still, we used a shot of our corner Italian restaurant. From our test footage you should be able to read everything on the front awning.
For the motion element, there were plenty of cars and pedestrians outside our offices that would have made good test subjects. In this case, we went with a bicycle since it falls somewhere in between the two.
In last year’s tests, we were able to do a neat mouseover trick to show you each site’s original quality from the same part of a clip. We’ve done that again this time, but since the videos are too wide for this page, we’re only doing it with a portion of the clip. While the player size on each service was different, we viewed each video at the maximum full-screen resolution (1280 pixels wide), in order to preserve the original quality.
Value. Some of these services aren’t free. So what we wanted to find out is: for those that cost money, is the charge worth it?
Unlike the last time we did this, we’re not taking upload times into account, since everyone’s connection is a little different. Likewise, we’re not quantifying processing times, since the clip you’re uploading at 4 a.m. on a Tuesday night will probably get processed faster than the same clip at 9 a.m. on a Monday morning. We have, however, noted the respective size limits at each site, which can be incredibly important. HD video files are big, even if you’re talking about a relatively short clip.
All the services we used processed our videos within about 10 minutes. The one exception was Vimeo, which took nearly three hours from the time it finished uploading to show up live on the site. This could have just been a bad time to upload, and keep in mind that paying users of Vimeo’s Plus service get their videos sent to the front of the queue.
About the test footage
Click to play the sample video
To get a decent test shot, we went with a consumer-friendly, pocket-sized capture device. In this case it’s the recently releasedFlip Mino HD (CNET review). It captures really good-looking video in 1280×720 resolution at 30 frames per second. It doesn’t shoot in 1900×1080, also known as “full HD,” but we’re assuming that most folks are going to be using devices that shoot 720p anyway.
The footage is just a hair over three minutes long, which is about the standard for Web video, and has not been changed from its original camera formatting. It encompasses fast motion (the cars whizzing by), fine detail (local restaurant signage), and plenty of ambient sound.
Blip.tv
Blip is a newcomer to this year’s contest. Blip takes nearly anything you can throw at it, including HD videos. What makes Blip particularly neat is that it can play your content almost immediately, since it supports playback of the native file. You can also tweak the player to automatically play your video in a certain format. For instance, the H.264 clip I uploaded could be played back in a Flash player, or in a QuickTime player.
As for the results, Blip remained fairly sharp but a little washed out from the compression. Colors that popped in YouTube and SmugMug were just a little less vibrant. Some of the text from the awning was also a little choppier. This became much more apparent in the motion test, where Blip fared the worst of any of the services tested.
DailyMotion
DailyMotion was also not included in the original comparison. It launched its high-quality video service back in February of last year, the same month we did the first round of testing. As a user, you cannot actually upload anything that’s HD or above 150MB in size before becoming a “MotionMaker,” which is just a fancy way of saying you’re promising to not upload a bunch of copyrighted material. It’s an extra step on top of user registration, and your video must then undergo a quick review by DailyMotion staff before going live.
Most are unlikely to want this many hoops to jump through, but once you’re a part of the program, uploading your videos is a cinch and the quality is great. Our only quibble is that it’s the one service that sticks pre-roll ads in front of your videos. For some this might not be a big issue, but if you can get similar results elsewhere without them (and without the extra registration step) it’s kind of a turn-off.
Facebook rolled out HD video rather quietly in late 2008. It has some of the loosest requirements of any video service, letting videos go up to 20 minutes in length and up to 1GB in size. In comparison, YouTube only lets you have 10 minutes. HD video on Facebook is gorgeous when viewed in the service’s built-in player, but it does not scale well at all when viewed in full screen. Many details are lost in this transition, including the outdoor signage in our clip, which bordered on becoming unreadable. Likewise, the sharpness seen in SmugMug , Dailymotion and YouTube for the bike test was lost when viewed in Facebook.
The big, big plus side of Facebook is that you can tag people who are in the video if they’re Facebook users. This makes it a far more compelling place to upload something if you’re intending to share it with friends.
SmugMug
SmugMug is the only service on this list that wasn’t originally intended for video sharing. It’s also one of the best we used. SmugMug added its video hosting in response to more cameras, both point and shoot, as well as DSLR cameras like Nikon’s D90 and the Canon 5D Mark II shooting in HD. The one big thing that SmugMug does that the others don’t is support 1080p video–the kind that comes out of the 5D Mark II and future high-end DSLRs.
Video on SmugMug was some of the best of the bunch. It was crystal clear, loaded fast, and had one of the slickest players. Our only caveat was that it’s pricey. To upload and host HD video on SmugMug you have to pay $149 a year, which comes out to $12.50 a month. Of course if you’re a semi-serious photographer you’re not just paying for the video hosting. The service is, hands down, one of the best photo-hosting services around. It boasts an impressive slideshow tool and a built-in storefront that lets you price and sell each shot. If you’re just thinking about shooting video however, Vimeo’s Plus service is less than half the cost.
Vimeo
Vimeo won last year’s competition (alongside Veoh) for standard definition. At that time it was already ready, willing, and able to host HD clips (though we only tested its standard-def features). Vimeo has tightened its belt a bit since last year, introducing a new premium “Plus” service that gives users unlimited uploads. At the same time, it limited how many HD videos you could upload to just one per week, as well as restricting how many HD views you can get when it’s embedded elsewhere.
Vimeo did a great job both on both tests. What sets it apart from the other services being compared is that it lets you turn scaling on and off. This lets you watch videos in their native size as long as you’re watching them in full-screen mode. That means if you’ve got a display that’s as big or bigger than 1280×720 pixels, you can view the original video in a 1:1 pixel ratio.
YouTube
YouTube was the runt of the litter last year, and one of the main reasons we put together the initial comparison. Its video was some of the grainiest around. But that has since been remedied with both a higher-quality stream and the capability to display HD clips in a buttery-smooth 16:9 player.
Our test footage in YouTube came out gorgeous. Motion was clear, the sound was excellent, and it started playing right away. YouTube scored the highest marks–right up there with SmugMug and Dailymotion, in both the motion and still tests. Not a bad comeback compared to last year.
The victor: YouTube
This time around, we feel really comfortable giving YouTube the quality crown. Its HD encoding is really nice, and you can’t beat the price (free). One thing that really separates it from the others is that you can do so many things with your clip once it’s up there. You can replace the music, as well as add subtitles and annotations. Community members can also respond to it, adding in-line video replies.
Runners up: Vimeo and SmugMug
Only one of these services will really cost you money (SmugMug), but both give you really great-looking HD Web video. A nod must be given to Vimeo for blazing the trail here. It’s been doing HD video for a while now, and it is one of the most colorful and beautiful sites around. Likewise, SmugMug’s player and interface are top notch, although it’s not as social, and the $150 price tag might be a turn-off to casual users who don’t intend to use its photo-hosting features.
Update: It was inevitable that we’d leave someone out of this by accident. In this case one of the first to let us know was Motionbox, which launched its HD support in early 2008. While it’s too late to include it in the comparison, it’s worth giving a plug here.
Motionbox’s $30 a year service lets you upload files of any size and length. Founder Chris O’Brien also wanted to note that his team has been trying to get all versions of the AVCHD format (found on most hand-held camcorders) working. You can see a demo of how the video looks here.
Think we got it wrong? Sound off in the comments.
By Chris Crum – Fri, 08/07/2009 – 09:46
Made for iPhone, G1, Palm Pre
Smartphone users now have their own version of YouTube. The company says that smartphone users with “capable” browsers like the iPhone, G1, and Palm Pre can access the mobile site.
“As more and more people are using the browser on their smartphones for checking email, visiting websites, and even accessing YouTube, we want to make sure that we provide the best possible YouTube experience on your mobile browser,” says YouTube Product Manager Dwipal Desai.
Users can log into their account, view their favorites, and find and share videos just like normal. “It’s part of our mission to create the best possible YouTube experience for you, whether you use the site on your computer, in your living room, or on the go,” says Desai.
To access the new mobile site, just go to YouTube.com from your mobile phone. From there you’ll be taken to a new website designed specifically for your mobile device.
This version of YouTube is not available on all devices, keep in mind. According to some people commenting on YouTube’s announcement, it doesn’t work on the Blackberry Bold, or the Sony PSP, to name a couple.
It’s gong to be wise for YouTube to be optimized for as many devices as possible, especially now that it has its own AdSense-type program. The site is also catering to new a lot more these days, which could increase demand for the site for users on the go.