Category Archives: Kelsey Media

Corporate Viral Video of the Month: Coca-Cola Happiness Machine

Posted by Kelsey Media Productions Blog on March 4, 2010

It’s clear that here, at Kelsey Media Productions we believe using video is the most effective way to market your company online. Video provides a platform that is both personal and visually stimulating. We then use search engine optimization techniques to route as much traffic to your content as possible. However, in the case of “Viral” videos, it is the content itself that generates the massive volume of viewers that are so desired in online marketing. When executed well, viral videos can provide a substantial amount of attention for your company. Amusing time wasters like Chocolate Rain or Miss Teen South Carolina are great example of videos that have gone viral. However, using the appeal of viral video for corporate promotion is something that many companies strive for but only a few have managed to succeed, even without the use of sputtering sentence fragments or the soothing baritone of Tay Zonday.

In many ways, the key to an effective viral video is to keep it simple. The most successful corporate viral videos provide a brief smile and enough interest to pass along to a friend. Corporate viral videos do best with little dialog so it’s important to not be too wordy. This week’s corporate viral video of the week is the Coca-Cola Happiness Machine video. This video was posted on YouTube on January 12, 2010 and already has over a million hits. It is an example of a strong corporate viral video. The concept is simple and the focus of the video is the action rather than the script. Often, companies will try too hard to be funny and miss a large audience because humor is subjective. The Coca-Cola video won’t make you laugh out loud, but it will keep you smiling and has mass appeal. Another technique used in this video which makes it successful in the viral format, is that it’s not over produced. The hidden camera or home camera look is very effective with viral videos, it provides a more personal and intimate tone that we associate with Internet video and distinguish from television.

Ultimately, the successful corporate viral video does not express an overt point of view, but provides a moment of harmless levity in an otherwise dull corporate day. And therein lies the art. Contact us today at 781.365.4800 to see how you can create your own viral video!

Best, Inexpensive Ways to Advertise Your Business

Most companies are looking for the best, inexpensive ways to advertise because they don’t have millions, or even thousands, to spend on advertising. Make the most out of the ad dollars you do have, no matter how limited you are. Take a look at some of these marketing avenues and if you need more information or someone to produce a project please contact Kelsey Media Productions. These cheap ways to advertise give you a variety of options to choose from when you’re on an ad budget diet while giving you a good return on your advertising investment:

Create a Flyer
Creating your own flyer to advertise your business is simple, inexpensive and it’s a great way to generate buzz about your company. If you really want to make your flyer an effective advertising tool, offer incentives or discounts to people who bring in your flyer. This also gives you an informal way to track how many people are coming in just because they saw your flyer.

Advertise on Cable
Wait! Before your eyes skip over this section, thinking it’s just for those who can afford a TV commercial, keep reading. You can advertise on cable through crawls, full screen ads and above program listings. These alternative advertising methods are very affordable. Crawls can cost under $10 a day.

Use Your Web Site to Advertise Your Business
Many business owners think they only need a Web site if they sell products online. No matter what type of company you have, you need a Web site. Potential customers hit the Internet looking for companies in their local area. If your competitor’s online and you’re not, guess who has the advantage. Build a Web site that’s beneficial to customers, though. You want to make a positive, lasting impression and having a poorly built Web site is a terrible way to advertise your company.

Post Your Commercial on YouTube
If you do have a TV commercial, get more shelf life out of it without having to pay for more air time. YouTube is an often-overlooked advertising vehicle. It costs nothing to post your commercial on the site and you can promote it on your own Web site so customers in your area can watch your commercial(s) online.

Cross-Promote Your Business Through Partnering
National companies partner every day because it’s an excellent ad tool to reach new customers and cut the advertising costs at the same time. But partnering isn’t just for corporate giants. Going in with other businesses helps you save advertising money while increasing your exposure to customers.

Produce a Newsletter
A newsletter helps you keep in touch with your current customers and tap into a market of potential customers. Your newsletter shouldn’t be used to send ads to your customers, though. Use your newsletter to provide your customers with valuable information that makes you the company they remember when they’re ready to buy.

Vehicle advertising
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.

Podcast Ads
Podcast ads are easy for you to create on your own and podcast ad time is a very reasonable buy. If you can find a popular podcast that’s related to the types of products and services your company sells, sponsoring that podcast may also be a good option for you to consider.

Don’t let the advertising game intimidate you. There are so many opportunities out there for you to advertise your company that don’t involve thousands of dollars. If you’re willing to do a little legwork, you’ll save money and find the best, inexpensive way to advertise your company.  Call us and we can help 781.365.4800.

Kelsey Media Productions Teams up….

Provided by KMP Event Marketing • August 2009

Kelsey Media Productions has teamed up with e1 Event Marketing, a professional staff that has been involved with high end marketing events, trade shows and theme attractions for the past 25 years.  This partnership has given Kelsey Media Productions an additional team of professionals in their various fields, with experience in producing and managing a wide range of successful events and creative projects.  We now have more capacity to organize all aspects of event production from initial concept to final execution.

Westchester Medial Center Event

Stephen Cataldo President of Kelsey Media Productions says “We are really excited about our new relationship with e1 Marketing.” Raymond Ovetsky President of e1 worked with Stephen years ago when they were technicians at EUCO Electronics, a division of EU Wurlitzer’s in Boston, Massachusetts. EUCO Electronics was a repair shop that provided services and custom modifications for local venues and theatres along with music artists such as Kiss, The Cars, Boston, Aerosmith, J.Geils Band, Jan Hammer, Queen, Hall and Oates, plus more.

Stephen said, “I first contacted Ray through LinkedIn. It had been over 15 years since we spoke and I was excited to find out what he had been doing. We discussed how we could utilize our talents and knew this would be a great opportunity for us.”      Visit our website to learn more about our event marketing and to view work samples.

About Kelsey Media Productions

Based in Burlington, Massachusetts, Kelsey Media Productions has been offering services since 1991. They are involved in working with a wide range of companies, from start-ups to large corporations.  Kelsey Media Productions specializes in developing marketing strategies and excels in all fields of digital media that deliver results in highly competitive markets.

Kelsey Media Productions creative services include video, animation and post production, DVD mastering, Flash and web design, television production, product design, mobile vehicle marketing, direct marketing, music soundtrack production, 3D animation and designing marketing and sales materials for print. Kelsey Media Productions also provides full service, special event production and management with over 300 events to their credit that include trade shows, expos, sporting events and in-store demos, marketing events and theme attractions. Kelsey Media Productions is one source for marketing, creative, production and management services.

Kelsey Media – New Print Projects

KMP Print Services July/August 2009

Produced a tri-fold brochure for Kanu Hair Products for promotional use at hair salons and trade shows. Captured still images from Code51 Band video we produced that was used for their online banner and brochure.

KanuBrochmain

We specialize in print marketing collateral and signage that can provide impact and bring awareness to your event, product or business. We also specialize in Product Brand Design for all industries, which includes concept, creative design and product label requirements. We have an extensive background in design for the Food Service, Healthcare and Pharmaceutical industries. Visit and see some of our work