![\"\"](\"http:\/\/www.kelseypro.com\/blog\/wp-content\/uploads\/2010\/08\/rungreen.jpg\" "\\"rungreen\\"")
<\/a>Online retailer Rungreen has increased its online traffic 10 percent via the launch of its mobile-optimized site.<\/p>\n\u201cWe asked to be upgraded as soon as possible so that we could maximize the huge potential of mobile going forward,\u201d said Paul Bondsfield, ecommerce manager at Rungreen, Holland, MI.<\/p>\n
\u201cWe know that smartphones are being utilized at a rising pace \u2013 and wanted to be part of that.<\/p>\n
\u201c[A challenge was] the ability to stay on top, continue to tap into new customer bases, and make our products available quickly and efficiently,\u201d he said. \u201cWe hope to utilize new technology to solve any challenges that stand in the way of our customers browsing where they want and when they want.\u201d<\/p>\n
Rungreen is wholly-owned by Fillmore Equipment, which owns several John Deere dealerships.<\/p>\n
Mobile retail
\nUsing the service, retailers can bring their online stores, individual products or promotions to their social media communities.<\/p>\n
The mobile package lets a retailer open a mobile-optimized store that is accessible from any iPhone or other smartphone platforms.<\/p>\n
The package includes an mcommerce template design, mobile store logo, mobile banner graphics and an auto-detect script that routes mobile consumers to a retailer\u2019s store.<\/p>\n
\u201cWeb stores like Rungreen need to be able to provide their clients with the ability to buy their products from wherever they are located,\u201d he said. \u201cMany times their customers may be out in the field when they realize that they need a specific part, being able to order the parts or products without needing to go back to their office is essential.<\/p>\n
Social media
\nIn addition to the mobile package, there is also a Facebook Package that adds an online store tab to a retailer\u2019s Facebook profile page and a Facebook icon to the online store for instant shopping links.<\/p>\n
Retailers using the Twitter package can create and send promotion updates.<\/p>\n
Additionally, the blog package lets retailers create their own blog and post entries.<\/p>\n
\u201cFrom the mobile version of the Web store, customers can view the home specials items that are currently on sale, as well as search for items on the store, or browse store categories,\u201d Mr. Gil said. \u201cOnce a product they are interested is found, they can view the product along with all images available, any reviews for the product, and options available.<\/p>\n
\u201cThe visitor can add the item they are looking at to their shopping cart and checkout securely,\u201d he said. \u201cAdditional functionality includes the store administration being able to log into a mobile version of their store control panel to view orders, customers, and products.\u201d<\/p>\n