By Mike Sachoff – Fri, 08\/07\/2009 – 06:31
\nReach 36% of Internet users <\/p>\n
Newspaper websites attracted more than 70.3 million unique visitors in June, reaching 35.9 percent of all Internet users, according to a custom report by Nielsen Online for the Newspaper Association of America.<\/p>\n
News paper website visitors viewed 3.5 billion page views during the month, spending 2.7 billion minutes browsing the sites in more than 597 million sessions.<\/p>\n
“The newspaper audience continues to expand as publishers aggressively capitalize on their investments in digital properties, adding robust features and launching new products to attract a highly valuable consumer audience,” said NAA President and CEO John F. Sturm. <\/p>\n
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\n“Advertisers who want to reach consumers ready to make purchasing decisions continue to use the trusted newspaper brand to ensure their messages are heard through the crowd.”<\/p>\n
The Nielsen numbers come as early data from a MORI Research survey of 3,000 adults, indicates that newspaper advertising remains the leading medium cite by consumers in planning, shopping and making purchasing decisions. More than half (59%) report newspaper advertising helps them plan purchasing decisions.<\/p>\n
The majority (82%) of newspaper readers took some action as a result of a print newspaper ad in the past 30 days: 61 percent clipped a coupon, 50 percent bought something advertised and 52 visited a store.<\/p>\n
While the number are impressive, it’s no secret the newspaper industry as a whole continues to struggle. In March the Hearst Corporation announced it was ending the print edition of the Seattle Post-Intelligencer and going to an online-only publication. In February, E.W. Scripps announced it was shuttering the entire 150 year-old Rocky Mountain News.<\/p>\n","protected":false},"excerpt":{"rendered":"
By Mike Sachoff – Fri, 08\/07\/2009 – 06:31 Reach 36% of Internet users Newspaper websites attracted more than 70.3 million unique visitors in June, reaching 35.9 percent of all Internet users, according to a custom report by Nielsen Online for the Newspaper Association of America. News paper website visitors viewed 3.5 billion page views during […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,19],"tags":[],"class_list":["post-69","post","type-post","status-publish","format-standard","hentry","category-online-marketing","category-print-services"],"_links":{"self":[{"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/posts\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/comments?post=69"}],"version-history":[{"count":2,"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/posts\/69\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/posts\/69\/revisions\/124"}],"wp:attachment":[{"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/categories?post=69"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kelseypro.com\/blog\/wp-json\/wp\/v2\/tags?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}