Author Archives: Stephen

About Stephen

Marketing and Digital Media Services, Website Design, Social Media Marketing, Graphic and Logo Design, Product Packaging, and Video Production Services.

Kelsey Media Productions announces iPad web development services.

Kelsey Media Productions is excited to announce the web development services for iPad. The incredible growth of mobile technology makes this an area that Business Owners CANNOT ignore any longer.

iPad has penetrated greatly in the market and its users are increasing in numbers. iPads dominated among tablets in driving digital traffic. The iPad is often used for web browsing and online ordering. iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higherm share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic).

If you have a website and are looking to increase web traffic then you will need to have a website that will target the iPad user. Your website may be compatible with mobile smart phones but it will not give the results needed for the iPad. Flash along with video that is not rendered for HTML5 will not work. At Kelsey Media Productions our mobile sites utilize the enhanced capabilities of HTML5. Developed to bring ecommerce, animation, custom slide shows, integrating audio and video to popular mobile devices and the iPad.

Kelsey Media Productions can create a custom iPad site or take your existing web design and format it for mobile using no generic templates. Our mobile services are a one-time cost. Your iPad website can be placed within a folder of your server having no additional monthly fees. Call us at 781.365.4800 or take the time to visit our iPad site to see samples along with other services we offer. http://www.kelseypro.com/ipad

About Kelsey Media Productions

Kelsey Media Productions specializes in a wide range of creative marketing opportunities and digital media. Services include web design formatted for mobile devices, website development, online animation, social media strategies, video and audio production, print advertisement, e-commerce storefront solutions, and portfolio presentations. The company also has experience with organizing marketing and promotional events in which they provide all entertainment and décor. Kelsey Media Productions also conducts in-store demonstrations and unique attractions that draw crowds to your storefront to increase your clientele base! Their digital media skills and marketing expertise help their clients to develop creative marketing campaigns, delivering results in highly competitive markets.

The founder and president of Kelsey Media Productions, Stephen Cataldo, has over two decades of experience working in the online media and creative marketing arena. He has collaborated with over 300 clients to provide marketing solutions, product design, videos, demos, and major events marketing.

Kelsey Media Productions also offers full-service website design, online shopping carts, and management. Each client receives a consultation to determine the best design and marketing solutions. Some of the most popular web services include video spokesperson and presentations, photography, logo design, themed slide shows, motion graphics and animated video banners.

For more information, contact the following:

Stephen Cataldo
Founder/President
781.365.4800
http://www.kelseypro.com

Kelsey Media Productions 1 Minute Services Demo…

httpvh://www.youtube.com/watch?v=sqnDf6Qwbu8&hd=1

Kelsey Media Productions specializes in a wide range of marketing opportunities and digital media services.

This one minute fast-moving video demo accompanied by an original music soundtrack was produced to catch attention and bring awareness to our production services.

Our demo is one of the many styles of “eye-catching” videos that can be offered to help with most any marketing campaign. With over 20 years of experience visit www.kelseypro.com and discover more about us!

Call us at 781.365.4800

Using QR Codes – The Complete Guide!

Kelsey Media Productions found this article to be very useful. We have clients who have had great success using QR codes for product brochures, business cards and at Trade Shows.

Scan this code to be directed to our mobile site:

Although many marketing gurus disagree on the efficacy and efficiency of QR (quick response) codes, consumer data from Europe and Japan prove otherwise. QR codes are quick to implement and cost virtually nothing, especially to the seasoned marketer. In fact, all they demand are a few design changes and a dedicated mobile webpage or site. And they have the potential to deliver some great returns.

While QR codes may not have caught on like wild fire in North America, it’s only a matter of time. In this article, we’ll help you understand and adapt your marketing campaign to the vagaries and many benefits of QR codes.

Defining Your Objective

The idea behind a QR code is to deliver additional value with a product or an advertisement. That makes it necessary to be highly relevant with the information that you decide to link to. So the first step in QR code marketing is to define the purpose behind your campaign. Some methods to use QR technology include,

Drive visitors to your mobile site or towards your social marketing pages. Boost brand awareness and add value by giving users information or tips via multimedia. Deliver discounts or coupons or implement brand loyalty and reward point programs. Organically grow a mailing list by asking users to opt-ín.

Whatever your objective, make sure to state it clearly and concisely next to your QR code. A code without any information next to it is going to look like a bland pattern and can even be mistaken for a part of the overall material design by customers who aren’t very tech-savvy. Try using a single sentence to describe the value your QR code offers and the action that needs to be taken. “Scan this code to like us on FB” or “Scan to receive a discount” are great calls to action because they ensure that the technology is clearly mentioned while the link destination comes up in the form a kicker.

Sourcing Your Code!

If you’re going to use a free QR code generator, do a little research and find quality software that has the least number of error rates. Code generators are only as good as the programmers that develop them, so be wary of new programs and test extensively.

Placing Your Codes

One of the greatest things about QR codes is that they can be placed anywhere! On advertising billboards, signage, printed material, websites, the sidewalk, buildings, vehicles and virtually any conceivable public space. There’s even a QR code that’s been embedded into a gravestone that leads to a memorial site! You are only limited by your imagination, so try to think up novel ways to leverage QR technology in the interests of your brand.

Understand that a QR code is a form of physical hyper-linking and that means in order for it to deliver results it must be scanned in an area that offers wireless connectivity, i.e. mobile sígnal reception. Underground mass rapid transit systems, some auditoriums and halls and airplanes do not have this prerequisite and should be added to the list of places that DO NOT support a QR code campaign.

Metrics!

QR codes are dynamic and you can redirect them. This makes a single permanent QR code in a prominent location, a constant source of customer interaction. That’s why metrics are important.

Keep measuring the success (or failure) or your campaign. The key thing to worry about is how long people are spending on the landing page that your QR code leads to and the number of visitors to the page. If you find that results are unsatisfactory, tweak you materials accordingly.

Design Vs. Scannability: A Fine Line

A huge challenge with QR codes is to balance out design with scannability. Here are some tips to help keep your code on the level.

Building Design

We’ve covered quite a distance from the time when QR codes needed to be monochrome with a distinctly checker box look. Today’s QR codes can be designed to fit the theme of virtually every marketing campaign. This is made possible by the fact that modern codes can have up to 30% of their pattern obstructed and still be scanned successfully.

To take advantage of this, you’ll want to find a reliable code generator that creates codes with a 30%, 20% or 10% error correction rate. This will allow you to integrate your graphics into your code or even to superimpose an image over part of the code box.

The higher the level of superfluous graphics (from the scanner’s point of view) the higher your error correction percentages will have to be. Keep in mind that adding graphics to a QR code with 0% error correction rates will result in a completely unscannable code.

However, remember that a high level of graphical addition and improper placement can reduce the readability of your code. To solve this problem, keep testing your code and move the graphics around it until you achieve optimum scannabilty while retaining a great looking QR code.

Scan Testing!

Test your QR codes with multiple readers and devices. QR codes are still a relatively emerging technology and, before you start printing them on everything conceivable make sure you test the scannability of your code on multiple mobile operating systems, most importantly (Apple, Android and Blackberry). In fact, test out several different code scanning apps as well. This is especially important when using highly stylized custom codes.

Contrast Matters!

While designer codes can look great on your brand materials make sure to use colors that create an effective contrast. Too little contrast can make the code indistinguishable from the background and will lead to poor scannability and reduced scan rates.

Be Size-Wise

QR codes need to be large enough to be registered by mobile scanners and a code that’s too small can have a serious impact on your campaign. If you’re using Microsoft Tags try to ensure that your code is at least 1 sq. inch in size, although 1.5 sq. inches is a far more readable option when using standard codes.

The Quiet Zone

When it comes to brand packaging, every available space tends to be filled with marketing material or general information. In order to make sure that your codes are scannable, you’re going to have to leave a margin of uncluttered space around it that’s devoid of text or graphics.

For mobile web design services or to setup a mobile page contact: Kelsey Media Productions 781.365.4800 or visit us at http://www.kelseypro.com

OLED TVs Dominate CES 2012, But be Cautious

The most buzzed about items at the 2012 International Consumer Electronics Show were undoubtedly OLED televisions — namely Samsung’s and LG’s — but questions remain whether the items are more than just another hyped, yet useless gadget.

OLED televisions look fantastic!

There’s no denying that OLED televisions offer an incredible picture — these eyes have never seen something so clear and beautiful — but who knows whether they will ever really catch on worldwide. OLED stands for “organic light-emitting diode.”

It seems as if there is always some hot new television advancement that is hitting the market — oftentimes introduced at CES — but not all take over the market like most predicted. 3D televisions were supposed to dominate the market, yet look doubtful to ever really make a major dent into the industry, especially for homeowners.

CES 2012 still had a lot of 3D televisions and related technology, but generated significantly less interest than it did a year ago. The reason why is because people finally figured out that although the technology is pretty cool — who doesn’t love watching something in 3D? — it just isn’t that viable. Seeing Avatar in 3D in a massive movie theater is an incredible experience, but watching a similar movie in 3D on a significantly smaller screen in the confines of your home just doesn’t affect you in the same way.

OLED televisions certainly offer some amazing upgrades to your standard LED television, but excuse me if I’m a bit hesitant to anoint it as the next item to appear in all of our homes.

One of the best at CES in Las Vegas was LG’s 55-inch OLED television. LG hypes the 3D capable television as only four millimeters deep and uses technology that recreates its own light energy organically. The television was named CNET’s Best of CES 2012 — the other top contender was actually Samsung’s OLED television — and was one of the most trafficked areas at the Las Vegas Convention Center.

It hasn’t hit the markets yet nor does it have a price tag on it, though early guesses have it coming out in the second or third quarter. LG has refused to speculate on the price, but DisplaySearch estimates that it will retail for $8,000.

The high price tag would make owning the OLED extremely cost-prohibitive to most Americans. Even LG doesn’t expect a lot of people to buy at that price — it hopes to sell 30,000 units a month — but that hefty price tag won’t come down unless more people buy. The more people that buy the television, the lower the manufacturing costs become.

There’s no doubt that the most ardent of television aficionados will try to pick up an OLED television, but it could be years, if at all, for your average homeowner to be able to purchase the high-end electronic.

This isn’t an attempt to rain on the OLED television parade, but tempering expectations would be useful in this instance. It’s natural to want to hype up a cool gadget as the next item to take over our existence, but more often than not that doesn’t happen.

OLED televisions appear to be pretty fantastic televisions and I’d love to own one in my home. But don’t bet the house that they will revolutionize the way we watch television, as some have suggested.

They could certainly see widespread success at some point, but as we saw with 3D televisions, it is far from a guarantee.

Dynamic Video Content that will Build your Business!

Dynamic Video Content will Build your Business!
Enhance your business with online video content by Kelsey Media Productions, perfect for businesses and professionals of all shapes and sizes.

Kelsey Media Productions is the go to service for online marketing, web design and digital media services. Kelsey Media Productions specializes in using animation, premier audio and motion graphics to make any website more creative and eye-capturing with seamlessly integrated video. Build your online visibility with enhanced video content customized to your business.
Kelsey Media Productions will expand your clientele base through both digital and live-in-person marketing events that gets your name talked about all around town! It’s no secret that online video has changed the internet. With today’s technology and high-speed internet, video is being used more often by small businesses, corporations and artists to help get their message out to their audience.

Kelsey Media Productions will upload video production projects onto popular video portals, blog sites and web pages to optimize online visibility in addition to incorporating video banners throughout your website. Of course given the aspect ratio of video and trying to format it for a website banner can be tricky. Static website banners are a thing of the past and we see so many websites using the same automated slide show – you know the ones we are talking about! Kelsey Media Productions will produce the type of video content that is perfect for your business and your growing needs. By pursuing video content through Kelsey Media Productions, you can experience firsthand the benefits of how an animated website banner can be a creative tool for better communication with your customers.
Video content drives the second largest search engine in the United States. Do not miss out on this marketing potential! Kelsey Media Productions is here to help you connect with your future customers!

What makes Kelsey Media Productions different from the competition is expertise in being creative with animation, motion graphics, audio and themed slide shows along with seamlessly including video into a website. Kelsey Media Productions will reach out and capture the attention of every client’s audience in an entertaining and informative way. There are dozens of studies that show the power of video to boost customer interaction, drive sales, encourage viral sharing, and build brand awareness. The reason is clear: video simply engages people in a way that static text and images cannot. Video content is the future of internet marketing, and Kelsey Media Productions is a step ahead of the competition.

About Kelsey Media Productions

The company also has experience with organizing marketing and promotional events in which they provide all entertainment and décor. Kelsey Media Productions also conducts in-store demonstrations and unique attractions that draw crowds to your storefront to increase your clientele base! Their digital media skills and marketing expertise help their clients to develop creative marketing campaigns, delivering results in highly competitive markets.

For more information, contact the following:
Stephen Cataldo 
Founder/President 
781.365.4800
http://www.kelseypro.com

Kelsey Media Productions Offering Discounted Restaurant Mobile Website Design  ….

Mobile Restaurant Marketing

BURLINGTON, MASSACHUSETTS – Kelsey Media Productions a creative marketing and digital media company is now offering its user-friendly mobile website services produced especially for restaurants. Their discounted mobile device services convert PC-based websites into streamlined, smartphone-friendly sites.   

Mr. Stephen Cataldo, founder and current president of Kelsey Media Productions, says, “What makes our mobile sites different from others is that we take the existing design and format it for mobile use. No generic templates…we try to keep the look and feel consistent with a restaurant’s PC-based website. The price of this service is a one-time fee with no monthly charge. Clients have seen customers utilizing their restaurant mobile website more frequently for the on-the-go convenience.”   

According to the International Telecommunications Union (ITU), over 3 billion people use smartphones to browse the web. About 14 percent of smartphone users find local restaurants with their phones. These statistics seem to be on the rise every day.  

The mobile websites created by Kelsey Media Productions are optimized to work automatically with every type of smartphone platform, including Blackberry, Android, and the iPhone. Clients also get free listings on popular Restaurant Finder apps to help drive web traffic and gain new customers. The company is offering a limited-time only discount for new restaurant mobile websites. Each site starts at $499, which includes a home page, the restaurant’s menu, embedded video or slide show gallery, about us, directions – map, and links to social networking sites.   

About Kelsey Media Productions  

The company also has experience with organizing marketing promo events and providing entertainment and decor, along with in-store demonstrations and unique attractions that draw in crowds. Their digital media skills and marketing expertise help their clients to develop creative marketing campaigns, delivering results in highly competitive markets.  

Mr. Cataldo has over two decades of experience working in the online media/creative marketing arena. He has collaborated with over 300 clients to provide marketing solutions, product design, videos, demos, and major events marketing.   

Kelsey Media Productions also offers full-service website design, online shopping carts, and management. Each client receives a consultation to determine the best design and marketing solutions. Some of the most popular website services include video spokespeople and presentations, animations, and discounted mobile media websites for restaurants.  

For more information, contact the following:  

Stephen Cataldo 
Founder/President 
781.365.4800
http://www.kelseypro.com

Mobile Website vs. Mobile App (Application) – Which is Best for Your Organization?

For Broad Marketing Outreach, A Mobile Website is the Place to Start ……

If you’re planning to establish a mobile presence for your business or organization one of the first considerations that will likely come to mind is whether you want to create a mobile application for users to download (app) or a mobile website, or perhaps both. Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audiences, available budget, intended purpose and required features.

What’s the Difference Between a Mobile Website and an App?

Before you can evaluate the benefits of a mobile website vs. an app it’s important to understand the key differences between the two. Both apps and mobile websites are accessed on a handheld devices such as smartphones (e.g. iPhone, Android and Blackberry) and tablets.

A mobile website is similar to any other website in that it consists of browser-based HTML pages that are linked together and accessed over the Internet (for mobile typically WiFi or 3G or 4G networks). The obvious characteristic that distinguishes a mobile website from a standard website is the fact that it is designed for the smaller handheld display and touch-screen interface.

Like any website, mobile websites can display text content, data, images and video. They can also access mobile-specific features such as click-to-call (to dial a phone number) or location-based mapping.

Apps are actual applications that are downloaded and installed on your mobile device, rather than being rendered within a browser. Users visit device-specific portals such as Apple’s App Store, Android Market, or Blackberry App World in order to find and download apps for a given operating system. The app may pull content and data from the Internet, in similar fashion to a website, or it may download the content so that it can be accessed without an Internet connection.

Which is Better – an App or a Mobile Website?

When it comes to deciding whether to build a native app or a mobile website, the most appropriate choice really depends on your end goals. If you are developing an interactive game an app is probably going to be your best option. But if your goal is to offer mobile-friendly content to the widest possible audience then a mobile website is probably the way to go. In some cases you may decide you need both a mobile website and a mobile app, but it’s pretty safe to say that it rarely makes sense to build an app without already having a mobile website in place.

Generally speaking, a mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose that cannot be effectively accomplished via a web browser.

Advantages of a Mobile Website vs. Native Apps

If your goals are primarily related to marketing or public communications, a mobile website is almost always going to make sense as a practical first step in your mobile outreach strategy. This is because a mobile website has a number of inherent advantages over apps, including broader accessibility, compatibility and cost-effectiveness.

Immediacy – Mobile Websites Are Instantly Available

A mobile website is instantly accessible to users via a browser across a range of devices (iPhone, Android, BlackBerry, etc). Apps on the other hand require the user to first download and install the app from an app marketplace before the content or application can be viewed – a significant barrier between initial engagement and action/conversion.

Compatibility – Mobile Websites are Compatible Across Devices

A single mobile website can reach users across many different types of mobile devices, whereas native apps require a separate version to be developed for each type of device. Furthermore, mobile website URLs are easily integrated within other mobile technologies such as SMS, QR Codes and near field communication (NFC).

Upgradability – Mobile Websites Can Be Updated Instantly

A mobile website is much more dynamic than an app in terms of pure flexibility to update content. If you want to change the design or content of a mobile website you simply publish the edit once and the changes are immediately visible; updating an app on the other hand requires the updates to be pushed to users, which then must be downloaded in order to update the app on each type of device.

Findability – Mobile Websites Can be Found Easily

Mobile websites are much easier for users to find because their pages can be displayed in search results and listed in industry-specific directories, making it easy for qualified visitors to find you. Most importantly, visitors to your regular website can be automatically sent to your mobile site when they are on a handheld (using device-detection). In contrast, the visibility of apps are largely restricted to manufacturer app stores.

Shareability – Mobile Websites Can be Shared Easily by Publishers, and Between Users

Mobile website URLs are easily shared between users via a simple link (e.g. within an email or text message, Facebook or Twitter post). Publishers can easily direct users to a mobile website from a blog or website, or even in print. An app simply cannot be shared in this fashion.

Reach – Mobile Websites Have Broader Reach

Because a mobile website is accessible across platforms and can be easily shared among users, as well as search engines, it has far greater reach capability than a native app.

LifeCycle – Mobile Websites Can’t be Deleted

The average shelf-life of an app is pretty short, less than 30 days according to some research, so unless your app is something truly unique and/or useful (ideally, both), it’s questionable how long it will last on a user’s device. Mobile websites on the other hand are always available for users to return to them.

A Mobile Website Can be an App!

Just like a standard website, mobile websites can be developed as database-driven web applications that act very much like native apps. A mobile web application can be a practical alternative to native app development.

Time and Cost – Mobile Websites are Easier and Less Expensive

Last but certainly not least, mobile website development is considerably more time and cost-effective than development of a native app, especially if you need to have a presence on different platforms (requiring development of multiple apps).

Support and Sustainability

The investment considerations of app vs website don’t end with the initial launch; properly supporting and developing an app (upgrades, testing, compatibility issues and ongoing development) is more much more expensive and involved than supporting a website over time.

When Does an App Make Sense?

Despite the many inherent benefits of the mobile web, apps are still very popular, and there are a number of specific use scenarios where an app will be your best choice. Generally speaking, if you need one of the following, an app makes sense:

Interactivity/Gaming – for interactive games (think Angry Birds) an app is almost always going to be your best choice, at least for the foreseeable future.

Regular Usage/Personalization – If your target users are going to be using your app in a personalized fashion on a regular basis (think EverNote) then an app provides a great way to do that.
Complex Calculations or Reporting – If you need something that will take data and allow you to manipulate it with complex calculations, charts or reports (think banking or investment) an app will help you do that very effectively.
Native Functionality or Processing Required – mobile web browsers are getting increasingly good at accessing certain mobile-specific functions such as click-to-call, SMS and GPS. However, if you need to access a user’s camera or processing power an app will still do that much more effectivley.
No connection Required – If you need to provide offline access to content or perform functions without a network/wireless connection then an app makes sense.
As with any project, when developing an app you want to ensure that your are getting an optimal return on your investment. What you want to avoid at all costs is the needless and expensive exercise of building an app to do something basic that can be achieved with a mobile website.

In Conclusion

As long as mobile remains a relatively new frontier, the “app vs web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.

Kelsey Media Production has produced several mobile websites that are formatted to work on all the popular mobile devices. Call us now at 781.365.4800 or visit http://www.kelseypro.com

Make your website come alive with a Video Spokesperson…..

“A Website Spokesperson is the most effective way to bring awareness to your product or message!”

CHOOSE AN ACTOR OR BE YOUR OWN WEB SPOKESPERSON

An online spokesperson program allows you to pay a one time production fee, for complete ownership rights to a customized video production for your website. Your production incorporates one of our live actors combined with your customized message.

Our more popular walk on approach allows the actor to appear in front of your website and remain in place as your visitor interacts with your website page. Our code can control the website spokesperson to be viewed once or multiple times per visit.

For a more personal touch you or someone you know can be your Web Spokesperson. Call or visit us online to check out our samples, portable chroma key services and discount special. Be ready to welcome guests to your website and provide them with information, products and special offers.

CALL US NOW AT 781.365.4800
or visit http://www.kelseypro.com

This entry was posted in Kelsey Media, Marketing, Online Marketing, Technology, Video on March 24, 2011 by Stephen.

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Kelsey Media Blog

creative marketing and digital media services