Daily Archives: August 11, 2009

Kelsey Media Productions Teams up….

Provided by KMP Event Marketing • August 2009

Kelsey Media Productions has teamed up with e1 Event Marketing, a professional staff that has been involved with high end marketing events, trade shows and theme attractions for the past 25 years.  This partnership has given Kelsey Media Productions an additional team of professionals in their various fields, with experience in producing and managing a wide range of successful events and creative projects.  We now have more capacity to organize all aspects of event production from initial concept to final execution.

Westchester Medial Center Event

Stephen Cataldo President of Kelsey Media Productions says “We are really excited about our new relationship with e1 Marketing.” Raymond Ovetsky President of e1 worked with Stephen years ago when they were technicians at EUCO Electronics, a division of EU Wurlitzer’s in Boston, Massachusetts. EUCO Electronics was a repair shop that provided services and custom modifications for local venues and theatres along with music artists such as Kiss, The Cars, Boston, Aerosmith, J.Geils Band, Jan Hammer, Queen, Hall and Oates, plus more.

Stephen said, “I first contacted Ray through LinkedIn. It had been over 15 years since we spoke and I was excited to find out what he had been doing. We discussed how we could utilize our talents and knew this would be a great opportunity for us.”      Visit our website to learn more about our event marketing and to view work samples.

About Kelsey Media Productions

Based in Burlington, Massachusetts, Kelsey Media Productions has been offering services since 1991. They are involved in working with a wide range of companies, from start-ups to large corporations.  Kelsey Media Productions specializes in developing marketing strategies and excels in all fields of digital media that deliver results in highly competitive markets.

Kelsey Media Productions creative services include video, animation and post production, DVD mastering, Flash and web design, television production, product design, mobile vehicle marketing, direct marketing, music soundtrack production, 3D animation and designing marketing and sales materials for print. Kelsey Media Productions also provides full service, special event production and management with over 300 events to their credit that include trade shows, expos, sporting events and in-store demos, marketing events and theme attractions. Kelsey Media Productions is one source for marketing, creative, production and management services.

YouTube Launches Site for Smartphones

By Chris Crum – Fri, 08/07/2009 – 09:46
Made for iPhone, G1, Palm Pre

Smartphone users now have their own version of YouTube. The company says that smartphone users with “capable” browsers like the iPhone, G1, and Palm Pre can access the mobile site.

“As more and more people are using the browser on their smartphones for checking email, visiting websites, and even accessing YouTube, we want to make sure that we provide the best possible YouTube experience on your mobile browser,” says YouTube Product Manager Dwipal Desai.

Users can log into their account, view their favorites, and find and share videos just like normal. “It’s part of our mission to create the best possible YouTube experience for you, whether you use the site on your computer, in your living room, or on the go,” says Desai.

To access the new mobile site, just go to YouTube.com from your mobile phone. From there you’ll be taken to a new website designed specifically for your mobile device.

This version of YouTube is not available on all devices, keep in mind. According to some people commenting on YouTube’s announcement, it doesn’t work on the Blackberry Bold, or the Sony PSP, to name a couple.

It’s gong to be wise for YouTube to be optimized for as many devices as possible, especially now that it has its own AdSense-type program. The site is also catering to new a lot more these days, which could increase demand for the site for users on the go.

Newspaper Websites Pull In 70 Million Visitors In June

By Mike Sachoff – Fri, 08/07/2009 – 06:31
Reach 36% of Internet users

Newspaper websites attracted more than 70.3 million unique visitors in June, reaching 35.9 percent of all Internet users, according to a custom report by Nielsen Online for the Newspaper Association of America.

News paper website visitors viewed 3.5 billion page views during the month, spending 2.7 billion minutes browsing the sites in more than 597 million sessions.

“The newspaper audience continues to expand as publishers aggressively capitalize on their investments in digital properties, adding robust features and launching new products to attract a highly valuable consumer audience,” said NAA President and CEO John F. Sturm.

Click Image to Enlarge
“Advertisers who want to reach consumers ready to make purchasing decisions continue to use the trusted newspaper brand to ensure their messages are heard through the crowd.”

The Nielsen numbers come as early data from a MORI Research survey of 3,000 adults, indicates that newspaper advertising remains the leading medium cite by consumers in planning, shopping and making purchasing decisions. More than half (59%) report newspaper advertising helps them plan purchasing decisions.

The majority (82%) of newspaper readers took some action as a result of a print newspaper ad in the past 30 days: 61 percent clipped a coupon, 50 percent bought something advertised and 52 visited a store.

While the number are impressive, it’s no secret the newspaper industry as a whole continues to struggle. In March the Hearst Corporation announced it was ending the print edition of the Seattle Post-Intelligencer and going to an online-only publication. In February, E.W. Scripps announced it was shuttering the entire 150 year-old Rocky Mountain News.

More Companies Firing People Over Social Media (Mis)use

By Doug Caverly – Mon, 08/10/2009 – 14:46
Proprietary info not meant for Facebook

Employees should be more careful than ever about what sort of work-related information they post online. A new report indicates that companies are growing increasingly aware of inappropriate sharing, with many incidents resulting in someone getting fired.

Proofpoint found that businesses have definitely become wary about blogs. An official statement claimed that, during the past year, “17 percent disciplined an employee for violating blog or message board policies, while nearly nine percent reported terminating an employee for such a violation (both increases from 2008, 11 percent and six percent, respectively).”

It seems that firms are aware of YouTube and Facebook, as well. The report indicated that eight percent of corporations (each) got rid of people for violating policies pertaining to multimedia sites and social networks.

Finally, if employees figured they were safe using the relative newcomer, Twitter, they should think again. Proofpoint reported that 13 percent of U.S. companies investigated “exposure incidents” involving Twitter and Twitter-like services.

ProofPointSocialMedia

You might interpret this as evidence that people should learn to keep their mouths shut (and/or fingers still).  A more charitable view is that perhaps social media sites should make their privacy notices and options more visible.  Regardless, it looks like social media is starting to have a significant impact in the workplace.

You might interpret this as evidence that people should learn to keep their mouths shut (and/or fingers still). A more charitable view is that perhaps social media sites should make their privacy notices and options more visible. Regardless, it looks like social media is starting to have a significant impact in the workplace.

New Mobile Marketing Guidelines

Open for Public Review
By Chris Crum – Fri, 08/07/2009 – 14:12
To Be Published in September

Mobile marketing is going to become increasingly hard for businesses to ignore. Just look at how much mobile advertising is already going on.

The key of course (which could really be said of other kinds of marketing), is to not be annoying about it. WebProNews recently interviewed former Yahoo executive and current Chief Revenue Officer of mobile marketing firm Crisp Wireless, Tom Foran, about this.

There are some new guidelines for mobile marketing in the works from none other than the Mobile Marketing Association (MMA), whom I like to think of as kind of like the Interactive Advertising Bureau for mobile marketing. The MMA consists of agencies, advertisers, hand-held device manufacturers, carriers and operators, retailers, software providers and service providers, and other companies focused on marketing with mobile devices.

The MMA has opened up a public review period for the guidelines, which runs through the end of the month. They new guidelines will be published in September. News updates and additions to the guidelines include:

– The MMA’s new Universal Mobile Advertising Package (UMAP), which provides industry-standard ad units.

– The Mobile Application section has been expanded from North America only to worldwide.

– An expanded MMS section, including new ad units and guidelines.

– An expanded Mobile Video & TV section with new ad units and guidelines.

– An expanded Mobile Applications section with new ad units and guidelines

“The MMA’s Global Mobile Advertising Guidelines are designed to provide the timely, actionable guidance and insights necessary to continue mobile advertising’s phenomenal growth,” said Mike Wehrs, MMA president and CEO. “By making each new version of the Global Mobile Advertising Guidelines available for public review, the MMA ensures that this resource meets the needs of the entire mobile advertising ecosystem.”

eMarketer estimates that there will be 280.8 million mobile phone subscribers by the end of the year, while comScore says there will be 29 million smartphone users. Meanwhile, AdMob is getting ready to serve its 100 billionth mobil

Sidenote: See our interview with MMA President and CEO Mike Wehrs below:


Kelsey Media News